McDonalds, Coke team up in new singing sweepstakes promo
OAK BROOK, Illinois — Two iconic brands are teaming up to get Americans singing their favorite summer songs for the chance to win a VIP experience at “The Late Late Show with James Corden” in LA or one of hundreds of $250 StubHub gift codes.
McDonald’s and Coca-Cola are introducing a new customer sweepstakes “Sip. Share. Win!” beginning June 21 through August 1, 2016.
“Sip. Share. Win!” marks the second time recently that McDonald’s has launched a new sweepstakes aimed squarely at the passions of its customers. In November 2015, the company teamed up with the NFL for Game Time Gold, a sweepstakes that allowed NFL fans to win $500,000 or a Trip to Super Bowl 50. Both promotions join MONOPOLY, one of the most popular sweepstakes offered at McDonald’s.
Customers will be the real stars in the new promotion when they join the fun. Through Shazam, one of the world’s most popular apps for connecting artists and fans, participants will be able to use their mobile phones to record themselves singing their own unique karaoke video using one of the specially marked Coke cups available at McDonald’s restaurants during the event.
They’ll choose from one of 10 popular song lyrics by top artists from a variety of genres and generations, which are featured on the promotional cups such as “Love You Like a Love Song,” “Girls Just Want To Have Fun,” “I’ll Rise Up,” “We Are Family” and more. Other celebrities such as Alex Morgan, Jamie McMurray, David Choi, Leslie Grace and Chrisette Michele, will share their “Sip. Share. Win!” videos and photos.
Participants can also enter to win by posting a selfie on Twitter or Instagram featuring themselves with one of the specially marked McDonald’s Coke cups using the #SipShareWin #Sweepstakes hashtags.
“The Sip. Share. Win! promotion is all about creating the opportunity for fun and enjoyable moments with our customers this summer and we’re looking forward to seeing the wide variety of entry videos and pictures our customers share as they get in on the excitement,” said Joel Yashinsky, vice president of Brand Marketing for McDonald’s USA. “We are thrilled to be one of the first brands to work with CBS to provide the grand prize VIP experience at ‘The Late Late Show with James Corden’ and we anticipate enthusiasm from our customers over the opportunity to enjoy this once in a lifetime experience.”
One lucky winner will be randomly selected to win a grand prize VIP experience for themselves and a guest at “The Late Late Show with James Corden” including an expenses paid trip to L.A.,
VIP tickets to the show, a year of live music from StubHub and more. Additionally, hundreds of $250 individual StubHub gift codes will be given out during the six week promotion. As one of the world’s largest ticket marketplaces, StubHub connects fans with their favorite artists and shows, allowing them to choose the music experience that will mean the most to them.
As a way to show appreciation for restaurant employees, one lucky employee and their guest will also be randomly selected to win the VIP experience at “The Late Late Show with James Corden.” Employees from both company-owned and independently franchised locations will be eligible to participate in the promotion.
Also, during last night’s “Selena Gomez Carpool Karaoke,” Gomez and Corden visited a local McDonald’s drive thru.
Last month, The Coca-Cola Company launched its Share a Coke® and a Song campaign to inspire music fans to celebrate a moment, a memory, a mood or feeling, bringing people together through the universal love of music. Creating this partnership takes the idea even further by providing another opportunity for people to express themselves through music while enjoying ice-cold Coca-Cola and McDonald’s.
“‘The Late Late Show’s’ partnership with McDonald’s and Coca-Cola reflects CBS’s commitment to working with our clients to create new, organic and innovative opportunities,” said Jo Ann Ross, President, Network Sales, CBS Television Network. “The ‘Sip. Share. Win!’ promotion will extend to ‘The Late Late Show’s’ presence in-restaurant and on packaging across more than 14,000 McDonald’s nationwide, and conclude with a VIP experience at ‘The Late Late Show’ in Los Angeles for the sweepstakes’ grand prize winners. We are excited to be working with these two great brands on this special promotion.”
For more information about the #SipShareWin #Sweepstakes Summer Beverage promotion visit www.coke.com/mcdonaldskaraoke
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