‘Affordable’ Cheetos to be manufactured in PH

BEVERAGE-maker Pepsi-Cola Products Philippines Inc. (PCPPI) has debuted into the local snacks manufacturing business with the inauguration of its newest production facility in Cabuyao, Laguna on Thursday.

“We are delighted with this opportunity to produce internationally-renowned snacks products for the Philippine market, as we move towards our vision of becoming a premier food and beverage company in the Philippines,” PCPPI Furqan Ahmed Syed said in a press statement.

Construction for the Cabuyao snacks plant started in March 2015. This was designed to be a world-class foods manufacturing facility, fully compliant with the quality and safety standards set internationally by parent brand Pepsico.

Located within the Light Industrial Science Park, the plant has a land area of 9,800 square meters. It will initially produce Cheetos branded snacks for the local market.

“We’re pleased to share the exciting variants of Cheetos at affordable price points and within reach of the snack-loving Filipino consumers,” said Jika Dalupan, PCPPI Vice president for corporate affairs and communications. “By pairing our tasty snacks with our refreshing drinks, we are bringing together food and beverage brands that truly work better together.”

The creation of the snacks-and-beverage franchise operations in the Philippines reflects PepsiCo’s ongoing drive “to ensure the integration of its food and beverage portfolio across multiple platforms, including manufacturing and go-to-market execution,” the statement said.

The new plant was inaugurated by executives from PepsiCo, led by Sanjeev Chadha, chief executive officer (CEO) for Asia, Middle East, and North Africa as well as the LOTTE Group of Korea led by Yongsang You, CEO of PCPPI. Pepsico and Lotte are two of the biggest shareholders of PCPPI since 2010.