New ‘Core Inquirer’ courses at Inquirer Academy
The Inquirer Academy welcomes a new Executive Director for 2016, Daniel Glenn San Luis. Glenn is a continuing education practitioner for over 10 years, and has an MBA from Kellogg/Northwestern University.
Although he has been busy designing new courses and setting up a new strategic focus for the Academy, we were able to interview him for our column today.
Below are excerpts:
Q: What makes the Inquirer Academy different from other training providers?
We are developing “Core Inquirer” courses, which rely on the expertise of individuals within the Inquirer Group of Companies.
For example, we have invited Rem Zamora, Photo Editor of the Philippine Daily Inquirer, to handle an “Effective Photography” course for marketing and advertising professionals, bloggers, and social media enthusiasts.
Rem is a CPA turned award winning photojournalist, so participants will benefit from his particular perspective on both photography and business—he knows both worlds and can give advice on what works, from an aesthetic and marketing context.
We will also have Brigette and Aris Villarin from Inquirer Mobile for “The Power of Mobile.”
They will provide a fresh take on how mobile apps and promotions can enhance a multimedia marketing campaign, something which they’ve done for many years.
In the weeks to come, we will offer the Inquirer approach to effective writing and online publishing, followed by courses on crisis management, dealing with media and so on.
We are designing these courses to be unique yet relevant.
Q: Who are you expecting will benefit from these “Core Inquirer” courses?
We are targeting young corporate professionals, journalists, graduating students, hobbyists, and Inquirer advertisers and clients.
But everyone is welcome, of course.
I have a friend who is a “lady who lunches,” but to my surprise, she expressed interest in our “Issues and Crisis Management” course.
She wants a second career in PR, and is eager to explore that profession from tips and tricks she hopes to learn, and through contacts she will make by attending.
And I have many colleagues and friends who complain about what they perceive to be the declining quality of English writing ability among their younger staff. Well now we have the perfect solution. And they will be taught by Inquirer writers and editors, too.
Q: Will the Academy also offer other journalism courses? Or expand into other fields, like leadership or management courses?
We think of ourselves as a school for all professionals, so we will not limit our offerings to journalism topics; although yes, the Inquirer Core courses will have journalism principles as a natural take-off point.
We envision our courses to encompass the worlds of multimedia and business, for now.
Eventually, we will also be offering management, communication, organizational excellence, and I.T. courses, among others.
If we take to heart the Inquirer mission of “empowering the Filipino people” then we will endeavor to live up to this in our own unique way.
We intend to uplift the Filipino people through continuing education—that those who need to enhance, upgrade or acquire the necessary skills to be more effective in the workplace will have a place to call home: the Inquirer Academy.
The Inquirer Academy is located at the Inquirer Academy Building, Chino Roces Avenue corner Ponte Street, Makati City.
To know more about the Inquirer Academy and courses this 2016, you may write to [email protected] or call 834-1557. Join the mailing list for regular updates. Visit www.facebook.com/InquirerAcademy.
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