PLDT HOME grows market leadership, adds 3x more subscribers in Q3
Leading home digital services provider PLDT HOME has fortified its leadership in fixed broadband, commanding a market share of over 70% at the end of the third quarter of 2015, with record breaking subscriber gains that is three times more than its nearest competitor.
PLDT HOME, a unit of leading telco and digital services provide PLDT, has remained the preferred broadband provider in the country as it registered double-digit growth in digital services such as the PLDT HOME Telpad, the all-in-one tablet, landline and broadband, the triple-play service where broadband and landline services are bundled with Cignal digital TV, as well as the home monitoring system FamCam.
“PLDT HOME continues to strengthen its leadership with more digital services via the Connected Home,” said PLDT and Smart EVP and Head of Consumer Business Ariel P. Fermin. “The fixed line subscriber base reached about 2.3 million at the end of the third quarter of 2015, 54% of whom have fixed broadband subscriptions.”
“PLDT HOME’s fixed broadband has continuously reinforced its industry leadership with its significant array of new digital services and compelling content, providing entertainment to customers everywhere, whether they are at home or away from home. Beyond telecommunications, we are delivering entertainment, peace of mind, and urban comfort to our subscribers,” he said.
At the start of the third quarter, PLDT HOME announced its roster of content bundled with broadband subscription from South East Asia’s number one video-on-demand provider iflix and the region’s leading broadcaster Fox International Channels to live HD channels from Cignal. These services exacerbated the growth of broadband subscription supported by a strong and aggressive activations program.
PLDT HOME has also launched the first and only Quadplay, the innovative bundling offer where mobile services are packaged with voice, data, and cable television, providing customers with connectivity everywhere. It is the mobile service that contains PLDT HOME DSL broadband, PLDT landline, Cignal Digital TV and Smart mobile.
According to PLDT HOME Marketing Head Gary Dujali, “With Quadplay, we are solidifying our leadership in the broadband market. The service will reinforce the trusted benefits of PLDT HOME brands as we offer our customers a one-stop shop for all their communications and multimedia needs to enable them to experience a richer digital lifestyle in a connected home.”
“Following a strong Q3 performance, PLDT HOME introduced the TVolution stick—a device that turns any HDMI-capable TV to a fully functional Windows computer, and more recently, PLDT HOME Fibr rolled out speed boosts for all subscribers and broke new ground with the unveiling of the country’s first 1 Gbps broadband connection, further enriching PLDT’s product portfolio for a digitally connected home,” Dujali said.
The PLDT Group’s robust and resilient fixed and wireless networks, with its most extensive fiber optic footprint that spans over100,000 kilometers, enables it to offer reliable broadband services that can simultaneously deliver voice, video, and data at faster speeds and larger capacities through various devices – from computers, tablet, and cellphones, to television sets.
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