THE CLUBHOUSE and pool at 53 Benitez by Rockwell Primaries
In an urban jungle marked by land shortage and increase in land prices like Metro Manila, property developers have embraced the recourse to go up—literally.
Vertical living in the Philippines is becoming both a trend and a solution to the consequences of urbanism, and for individuals whose lives are wired within the Metro, condo living has become an option.
But skepticism on vertical residences arises from the concept that condominiums are on a separate category from typical homes, hence, the living experience will never be the same.
Luxury property developer Rockwell Land, with its impressive line of high-rise residential projects, aims to prove otherwise. There are several reasons the Rockwell experience proves to be strikingly different.
Satisfies need for space
Young professionals with fast-paced urban lifestyle make up a large population of condo dwellers. But Rockwell Land also seeks to deliver an unbargained-for experience not only to the younger market but even to starting families by offering more spacious units and developments that blend the familiar comfort of home with more urban and modern environment.
53 Benitez, Rockwell Land’s latest development for the broader market under its subsidiary Rockwell Primaries, is a midrise community of two 9-level buildings offering spacious two and three-bedroom units that are 25 percent bigger than its competitors. Each unit has a balcony, a maid’s room and at least two bathrooms strategically constructed for comfort and convenience.
Caters to specific needs
With nearly two decades of experience in providing quality homes, Rockwell has always been mindful of its dwellers’ specific needs.
53 Benitez, for instance, features a passive cooling technology, cross ventilation and natural lighting that prevent the feel of a confined, cramped urban space. Each unit even has a 6-square-meter drying cage for garments, while floors have floating corridors that function as private bridgeways.
GATED entrance to 53 Benitez
Staying true to its thrust of developing a “self-contained community” in every development, Rockwell assures the presence of topnotch amenities such as a clubhouse, fitness center, swimming pool, playground and a retail area not only on its high-rise developments like The Grove in Ortigas, but also on its first midrise community soon to rise in New Manila, Quezon City.
Secure, safe environment
Rockwell ensures that every site development takes into consideration its impact to its surroundings and nearby communities.
All of Rockwell’s projects have remained flood-free, a commitment tried and tested when the Tropical Storm “Ondoy” hit the Metro in 2009.
This is because Rockwell uses a 100-year flood cycle study in its developments to assure that they will withstand flood-induced calamities, given the vulnerability of a tropical country like the Philippines.
The Grove in Ortigas, for instance, is a 5.4-hectare property elevated to 7.41 meters, making it 2.25 meters above the flood level reached by Ondoy (5.16 meters).
Topnotch projects
With its success in the development of high-end communities such as Rockwell Center in Makati City, The Grove in Ortigas and other prime residential high-rise developments, Rockwell is planning to diversify into a horizontal residential community and, through Rockwell Primaries, a midrise residential development.
Rockwell has also ventured into hotel services through Aruga, a development that features 114 serviced and fully furnished apartments.
But when all is said about premium condo living, owning a property delivered by Rockwell is not only about having one’s own private urban space, but a modern home that will last and will suit the needs of families and individuals who value uncompromised living.