Nippon Paint Philippines bares expansion move

FROM LEFT: Nippon Paint Malaysia Group general manager Gladys Goh, Nippon Paint Corp. Japan International Division GM Sumida Masaru, Nippon Paint Southeast Asia Management Co. (Nipsea) Management Co. Group CEO Wee Siew Kim, Nippon Paint Malaysia Group managing director Yaw Seng Heng and Nippon Paint Philippines president Reynaldo Lim

The most practical and cost-efficient way to enhance any interior spaces is paint. One of the global leaders in coating solutions is Nippon Paint (Coatings) with several architectural or decorative coating solutions.

Nippon Paint Philippines recently announced its expansion move to bring to the local market an innovative and diverse suite of Total Coating Solutions—coating solutions for roofs to floors, and everything in between.

“At Nippon Paint, we take great pride in being a Total Coating Solutions provider—not just coatings for different surfaces but multisegment offerings too—from architectural, to protective coatings, industrial, automotive and even marine coatings,” said Nippon Paint Southeast Asia (Nipsea) Group chief executive officer Wee Siew Kim.

He added that the Nippon Paint color palette runs into the thousands, giving numerous options to beautify any living space. It is further complemented with its Trend Beyond Colors special effect paint where walls now come alive with texture.

Nippon Paint’s coating expertise dates back to 133 years and today it is Asia’s leading coatings manufacturer—operating 56 manufacturing facilities in 15 countries throughout Asia, with an employee strength of over 15,000. In 2013, Nippon Paint’s total group sales revenue was US$5.4 billion, making it the clear No. 1 coatings manufacturer in Asia.

SPARKLE pearl — bed

Central to its dominance is its strong commitment to innovation in raising new industry standards. Efforts that have seen it recognized by Frost & Sullivan  in 2011, when it was awarded the Best Paint & Coating Company of the Year. And more recently, Nippon Paint was conferred the “Best Company for Leadership in Paint Technology Asia” award by IAIR, one of the world’s leading ranking and prize for excellence in global economy and sustainability.

Leading Nippon Paint’s charge into the Philippines is the Nippon Paint Malaysia Group, principal owners of Nippon Paint (Coating) Philippines. The current market leader in Malaysia with 40-percent market share, Nippon Paint Malaysia Group has pioneered total coating solutions for all forms of substrates and surfaces needed to complement the phenomenal growth of Philippines’ building and construction industry.

Aside from the Philippines, Nippon Paint Malaysia Group also manages operations in markets such as Papua New Guinea, Pakistan and Bangladesh. For the Philippines, Nippon Paint Malaysia Group will be investing P100 million into Nippon Paint (Coatings) Philippines with the aim of achieving P1.5 billion in sales turnover in the next three years.

With a mission to make colors accessible, Nippon Paint (Coatings) Philippines will deploy its Nippon Color Creations tinting machines to be housed in paint centers and modern trade outlets throughout the Philippines.

Touted as “mini Nippon Paint factories,” these machines are able to produce thousands of colors, on demand, making it convenient for Filipinos to find their choice of color.

“Worrying of being told that their preferred color is not available or in stock is now a thing of the past with Nippon Paint Color Creations tinting machines. In fact, with over 10,000 paint formulations in our library, Filipinos will soon be spoilt for choice,” said Nippon Paint Malaysia Group managing director Yaw Seng Heng.

Nippon Paint (Coatings) Philippines is also bringing in its Nippon Momento Special Effects, a textured range of coatings created to give homeowners more options to wall decoration beyond just color. Offering the added sensorial dimension of touch, walls now sparkle to life with a variety of effects like gold, silver and even a pearlescent shine.

All of these one-of-kind features prove that Nippon Paint (Coatings) Philippines is set to be at the forefront of innovation and color accessibility in the country. Pushing the boundaries of coating solutions to provoke Filipinos to rethink coatings, recreate possibilities.

To know more about Nippon Paint and its line of coating solutions, visit www.nipponpaint.ph.