Filinvest’s new brand caters to the ultra-rich

The Filinvest group has unveiled a new residential brand that seeks to tap the ultra-rich segment, with a maiden project that involves the development of a luxurious three-tower “green” mid-rise community in Alabang.

This project brings P6 billion worth of inventory to the local property market.

Filinvest Development Corp. president Josephine Gotianun-Yap, in a briefing yesterday, announced the launch of Botanika Nature Residences, which was being pitched as a “master-planned, modern-day Eden.” She said this was the “pilot project for Filinvest’s niche market, one that was higher than high end.”

The newest Filinvest brand “Exclusive Collection” is meant to target the “discerning” and “privileged” class, she said. The projects under the new brand will only be a “handful” but they will be “special one-of-a-kind developments” that are “thoughtfully and meticulously” planned, she said.

“The market for this type of property is now ready. This novel venture answers the need of that exclusive category of homebuyers who put premium on space and aesthetics alongside joys and conveniences that can be had in condominium living,” Yap said.

Botanika is a project undertaken by Filinvest Alabang Inc., which is 80 percent owned by FDC and 20 percent by Filinvest Land Inc.

Filinvest has started pre-selling Botanika’s first tower, which will have 101 units, with each unit to be sold for at least P18.2 million including parking space. This brings the selling price per square meter at an average of P139,000. The two-bedroom units will have around 135 square meters of space.

Units in Tower 1 are targeted for delivery by the third quarter of 2017. Tower 2 and 3 are still under planning stages but for the three towers, there are about 370 units to be made available.