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By Tessa R. Salazar
Now this is how you end the second quarter, the first half, of 2013: In a flurry of activities, in a buzz of excited talk. The past week, auto manufacturers and distributors gave the press—and the public—a taste of how the rest of 2013 would roll. Fast and furious would be a good way to start describing it.
By Jeanette Ipapo-Tuason
Beauty pageants are big in the Philippines. Majority of the mothers of the previous generation may have wished their daughters end up as beauty queens. My mother is no exception. She did everything to bring me up unscathed, flawless, able to express my opinions and exposed to different designers that can help push me to that direction. I did exactly the opposite, participating in contact sports that got me heavily exposed to the sun, getting marking cuts and bruises from biking and running as far away as possible from being a demure and poised candidate. If it’s any consolation to her, I was – and still am – opinionated.
The first week of April 2013 proved to be a very significant one for Eurobrands Distributor Inc. (EDI), official importer and distributor of Peugeot vehicles in the country. Apart from several planned key marketing activities that were designed to increase the French marquee’s in the Philippines, a few pleasant surprises also sprung up to make it a truly memorable winning week for Peugeot.
French automaker Peugeot announced Monday that it was returning to Vietnam with the creation of a distribution network and local production of its 408 model along with a Vietnamese partner, Thaco.
Eurobrands Distributor Inc. (EDI), official Peugeot importer and distributor, has announced its support for and intent to join the Caltex 2013 STV Auto Rally Corporate Challenge (ARCC). The ARCC, patterned after the “Tulip Rally” popularized in the 1960s, is an “on time, all the time” activity that does not promote speed as much as is does adherence to common road rules and laws.
In an effort to bring the Peugeot ownership experience closer to the buying public, Eurobrands Distributor Inc. (EDI), official importer and distributor of Peugeot in the Philippines, has announced a public display of its full vehicle lineup at the Powerplant Mall in Rockwell, Makati, from Friday, Feb. 22 to Sunday, Feb. 24.
French auto giant PSA Peugeot Citroen said that global sales plunged by 16.5 percent in 2012 owing to contracting demand in debt-crippled southern Europe and the suspension of its activities in Iran.
By Botchi Santos
Last week I gave some tips and hints about what to look forward to in 2013. This week, let’s look back to some of the highlights of 2012.
By Jason K. Ang
The brand with the lion badge is back: Peugeot, Europe’s second-largest automotive marque, is officially available in the Philippines once again.
The French brand is now under the distributorship of Eurobrands Distributor Inc., a member of the Columbian Group of Companies. The group is an established player in the auto distributorship business, under the helm of its chairman emeritus, Jose Ch. Alvarez. Alvarez is no stranger to high-end European brands, having also BMW under his stable, as well as the increasingly stylish Korean brand Kia.
By Alvin Uy
Five years ago, Peugeot unveiled the 308 RCZ concept car at the Frankfurt Motor Show, which gave industry observers a refreshing look at the French brand with a car that has all the right curves and an amazing double bubble rear glass.