brand positioning

Columnists

In brand positioning research, why separate pricing?

July 17, 2015 BY:  Dr. Ned Roberto
Columnists

Why fuss over such a trivial research matter as research respondent?

May 29, 2015 BY:  Dr. Ned Roberto
Columns

Why is the UAI no longer able to help in brand positioning?

February 06, 2015 BY:  Ned Roberto
Columnists

Damaged brand positioning

November 28, 2014 BY:  Dr. Ned Roberto
Columnists

What’s brand positioning via corporate reputation?

September 12, 2014 BY:  Dr. Ned Roberto
Columnists

What’s the latest in brand positioning? Part 2

March 14, 2014 BY:  Ardy Roberto, Dr. Ned Roberto
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