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Amazon readying an attack on Google’s ad business

Amazon.com founder and CEO Jeff Bezos presents the company's first smartphone, the Fire Phone, on June 18, 2014 in Seattle, Washington. The much-anticipated device is available for pre-order today and is available exclusively with AT&T service. David Ryder/Getty Images/AFP

US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said Friday, citing sources familiar with the matter.

Posted: August 23rd, 2014 in Featured Gallery,Latest Business Stories,Photos & Videos | Read More »

For generating sales, should we go promo or advertising?

By

Q: Last year, our board hired a new CEO who’s the “P&G type.” That means he’s a believer in advertising as the organizing center for getting a brand to a market leadership position. He replaced his opposite, a CEO who in contrast is all promo.

Posted: May 30th, 2014 in Columnists,Featured Columns,Inquirer Columns | Read More »

Climbing the Ad Summit

By
Ad Standards council delegates

When you get there, you get a better view of the advertising landscape and come down with a bagful of enlightenment.

Posted: May 16th, 2014 in Headlines,Latest Business Stories | Read More »

ABS-CBN moves to lessen reliance on ad revenues

By
Eugenio Lopez III

ABS-CBN Corp. is expecting dramatic changes to its revenue mix as it shifts away from traditional advertising to consumer sales from cable television, mobile and movies to help escape the “boom and bust cycle” TV firms face between election years, which are marked by increased ad spending.

Posted: May 15th, 2014 in Latest Business Stories | Read More »

Big win for an award-winning ad executive

By
Merlee Jayme with other finalists Ronald Ng-BBDO Singapore, Marcus Rebeschini-Y&R Asia Pacific.

The name DM9 JaymeSyfu has gone beyond the confines of the country’s advertising industry. Around the world, this enfant terrible agency has gained following and renown, and much celebration for the Philippines in just seven years.

Posted: May 9th, 2014 in Inquirer Features | Read More »

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