Tired of formula advertising? Do creative engineering
By Roger Pe
What makes a story extraordinary?
The Ad Standards Council (ASC) has recalled the clearance given for the airing of a TV commercial for a diaper, which had spoofed the Battle of Mactan as having been triggered by the gift of low quality diapers.
His first love was advertising but his destiny turned out to be banking. And it seemed written in the stars for him to become not just any banker but to be “the rainmaker” who makes history as the first Filipino to head the Philippine operations of HSBC, some 137 years after the British banking giant set up shop in this archipelago.
Your ad is effective but does it display breakthrough marketing plan inventiveness?
It was a successful campaign on how to tell a story in a single picture, without words.
Advertising through text messages on mobile phones has a large potential in a country like the Philippines where cell phone penetration is high and the local population is eager to embrace new methods of shopping.
“Paskong Pinoy,” Duty Free Philippines’ 2011 ad campaign that evokes “the Filipino Christmas spirit shared with family and friends after being far away” from home, has been recognized by two award-giving institutions, international and local, the DFP announced in a statement.
She idolizes the likes of Brandon Tartikoff, the television guy who made many primetime hit series (“The Golden Girls,” “Punky Brewster,” “Knight Rider,” “Empty Nest”) and Barry Diller, the media executive who created Fox Broadcasting Company.
The advertising industry is changing. While some businesses were handed in shining silver platters before, that is wishful thinking today. You have to bid, get invited and be accredited to get a new client.
More than 30 years ago, a nongovernment organization made an out-of-home campaign against drug addiction, showing a black-and-white photo of a cow smoking pot.
Felix Baumgartner, set to leap from the edge of space on Sunday, is no stranger to breaking records. But neither is the firm bankrolling and sponsoring his audacious jump: energy drink maker and marketing trailblazer Red Bull.
A big change is coming to this foreign bank this month after its big bosses overseas decided to finally put a Filipino in charge of local operations.
