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US Internet ad revenue surpasses broadcast

Delegates from various media organizations visit the AFP exhibition displayed at the 65th World Newspaper Congress at a hotel in Bangkok on Monday, June 3, 2013. Despite uncertainties brought about by digital challenges, the future of the news publishing business looks promising, experts said at the opening of the newspaper congress.  AFP PHOTO/PORNCHAI KITTIWONGSAKUL

For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.

Posted: April 11th, 2014 in Latest Business Stories | Read More »

Ad Summit PH 2014: Speakers of the House

By
summit11

What will be Ad Summit Pilipinas’ biggest come-on when it unfolds this May?

Posted: April 4th, 2014 in Latest Business Stories | Read More »

Ad spending seen posting robust growth

By
THE ‘Red Letter Day’ application on Facebook is expected to help build a community of thankful Filipinos.

International communication company Dentsu Aegis Network is bullish on the Philippines, saying advertising spending in the country is likely to continue rising over the medium term as the economy sustains its robust growth.

Posted: March 6th, 2014 in Latest Business Stories | Read More »

Ad Summit of Enlightenment

By
Alex Syfu,  Matec Villanueva, Ruel John Katindig, Norman Agatep.

A couple of years back, ad agencies were fully consolidated services. They had a roster of clients that stuck with them. Their profits were much better. They made commercials with bigger budgets and brand pitches did not happen so often as they scramble now. That was a totally different era. “Imagining the future is always [...]

Posted: January 31st, 2014 in Headlines,Inquirer Features,Photos & Videos | Read More »

How will your brand survive in 2014? Deliver value!

By

“How will my brand deliver value?” is a commonly heard response to a proposal for a new communications campaign every time I sit in Executive or Marketing Committee meetings.

Posted: January 24th, 2014 in Headlines | Read More »

Japanese airline ANA says sorry over ‘racist’ commercial

Screengrab from ANA airlines YT channel

Japanese carrier All Nippon Airways (ANA) said Monday it was modifying a TV commercial after apologizing to customers who complained it used racist stereotyping, but insisted they had meant no offense.

Posted: January 21st, 2014 in Latest Business Stories | Read More »

DM9 JaymeSyfu, Jayme top 2013 Campaign Asia Pacific Awards

By
The Philippine Team at the Ritz Carlton, Singapore

You would have been under a rock if you had not, at least once, heard the name DM9 JaymeSyfu this last year.

Posted: January 3rd, 2014 in Featured Gallery,Headlines,Photos & Videos | Read More »

Need a celeb endorser? Look at your product

By
endorsers-1108

When celebrities are hot, the world goes to their doorsteps. When they’re not, nobody wants to touch them with a ten-foot pole.

Posted: November 8th, 2013 in Latest Business Stories | Read More »

Is media keeping your brand miles ahead?

By
Gladys Rondina-Basinillo, General Manager and Chief Operating Officer of Carat Philippines.

They say the difference between an average company and a top company could be summed up in two words: And More.

Posted: October 27th, 2013 in Headlines,Inquirer Features | Read More »

Ad Summit Pilipinas: Change is refreshing

By
matec1

With over 200 offices in 82 countries and 9,000 communication experts, Publicis Worldwide is the largest global network within the Publicis Groupe (recently merged with Omnicom to become the world’s biggest advertising conglomerate).

Posted: October 18th, 2013 in Latest Business Stories | Read More »

Goodbye Ad Congress, hello AD Summit Pilipinas

By
PANES

Has it outlived its purpose or is it just a name change?

Posted: October 3rd, 2013 in Headlines,Inquirer Features | Read More »

From ‘talipapa’ vendor to supplier of ad materials

By
FAMILY man Odon S. Vicente, fourth from left, says that spending time with family is his top priority.

No guts, no glory. This saying basically sums up the life of Odon S. Vicente, owner and president of Ola-vee Advertising Corp.

Posted: September 28th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

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