Quantcast
Home » Advertising You are browsing entries tagged with “Advertising”

Amazon readying an attack on Google’s ad business

Amazon.com founder and CEO Jeff Bezos presents the company's first smartphone, the Fire Phone, on June 18, 2014 in Seattle, Washington. The much-anticipated device is available for pre-order today and is available exclusively with AT&T service. David Ryder/Getty Images/AFP

US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said Friday, citing sources familiar with the matter.

Posted: August 23rd, 2014 in Featured Gallery,Latest Business Stories,Photos & Videos | Read More »

For generating sales, should we go promo or advertising?

By

Q: Last year, our board hired a new CEO who’s the “P&G type.” That means he’s a believer in advertising as the organizing center for getting a brand to a market leadership position. He replaced his opposite, a CEO who in contrast is all promo.

Posted: May 30th, 2014 in Columnists,Featured Columns,Inquirer Columns | Read More »

Climbing the Ad Summit

By
Ad Standards council delegates

When you get there, you get a better view of the advertising landscape and come down with a bagful of enlightenment.

Posted: May 16th, 2014 in Headlines,Latest Business Stories | Read More »

ABS-CBN moves to lessen reliance on ad revenues

By
Eugenio Lopez III

ABS-CBN Corp. is expecting dramatic changes to its revenue mix as it shifts away from traditional advertising to consumer sales from cable television, mobile and movies to help escape the “boom and bust cycle” TV firms face between election years, which are marked by increased ad spending.

Posted: May 15th, 2014 in Latest Business Stories | Read More »

Big win for an award-winning ad executive

By
Merlee Jayme with other finalists Ronald Ng-BBDO Singapore, Marcus Rebeschini-Y&R Asia Pacific.

The name DM9 JaymeSyfu has gone beyond the confines of the country’s advertising industry. Around the world, this enfant terrible agency has gained following and renown, and much celebration for the Philippines in just seven years.

Posted: May 9th, 2014 in Inquirer Features | Read More »

Advertisement

News

  • Banana plantation security chief gunned down in Tagum
  • Roxas: Cell phone jammer to deter Bilibid car theft, drug rings
  • Fire hits QC shanty area
  • Napoles avoided paper trail in pork barrel scam–whistleblower
  • Palace denies Ona has resigned
  • Sports

  • Sharapova misses Thanksgiving, looks forward to IPTL in Manila
  • Beermen, Aces try to stay on top
  • Adeogun keys Lions’ victory
  • Ateneo de Iloilo, UV bag BEST crowns
  • Azkals, Vietnamese dispute Group A top spot tonight
  • Lifestyle

  • When is the best time to purchase a home?
  • Happy Mobile. Happiness is on Hand
  • Rockwell Primaries: Living more than the usual
  • The colorful world of Tokidoki
  • Why we love Amy Poehler’s ‘Yes Please’ (and why you will, too)
  • Entertainment

  • Laxamana’s ‘Magkakabaung’ wins prize in Hanoi
  • ‘Hunger’ becomes war–and all bets are off
  • Musical treats for denim diehards
  • Shia gets treatment
  • ‘Junior citizens like us’
  • Business

  • Aboitiz Equity extends retiring CEO’s term
  • Despite slowdown, traders still upbeat on economy
  • Winning more customer visits
  • GDP target now out of reach
  • Andy Murray in PSE?
  • Technology

  • Website promoting illicit affairs launched in PH
  • Globe website hacked due to ‘poor internet connection service’
  • DOJ asked to probe phone, Internet use at penitentiary
  • Ride-sharing app Tripda arrives in PH
  • Twitter to track users’ phones/gadgets for app use
  • Opinion

  • Revolutionary colorum
  • Comelec warns pols against premature campaigning
  • What’s in a Katipunan name?
  • Good stats
  • Coco farmers and women
  • Global Nation

  • Judge orders release of accused in Sipadan kidnapping case
  • Indonesian, 2 Filipinos convicted in 2002 bombing
  • Fil-Am elected mayor; another named to top judicial post
  • Francis’ popemobile could be a jeepney
  • Senator Santiago says Edca invalid, seeks probe
  • Marketplace
    Advertisement