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For generating sales, should we go promo or advertising?

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Q: Last year, our board hired a new CEO who’s the “P&G type.” That means he’s a believer in advertising as the organizing center for getting a brand to a market leadership position. He replaced his opposite, a CEO who in contrast is all promo.

Posted: May 30th, 2014 in Columnists,Featured Columns,Inquirer Columns | Read More »

Climbing the Ad Summit

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Ad Standards council delegates

When you get there, you get a better view of the advertising landscape and come down with a bagful of enlightenment.

Posted: May 16th, 2014 in Headlines,Latest Business Stories | Read More »

ABS-CBN moves to lessen reliance on ad revenues

By
Eugenio Lopez III

ABS-CBN Corp. is expecting dramatic changes to its revenue mix as it shifts away from traditional advertising to consumer sales from cable television, mobile and movies to help escape the “boom and bust cycle” TV firms face between election years, which are marked by increased ad spending.

Posted: May 15th, 2014 in Latest Business Stories | Read More »

Big win for an award-winning ad executive

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Merlee Jayme with other finalists Ronald Ng-BBDO Singapore, Marcus Rebeschini-Y&R Asia Pacific.

The name DM9 JaymeSyfu has gone beyond the confines of the country’s advertising industry. Around the world, this enfant terrible agency has gained following and renown, and much celebration for the Philippines in just seven years.

Posted: May 9th, 2014 in Inquirer Features | Read More »

US Internet ad revenue surpasses broadcast

Delegates from various media organizations visit the AFP exhibition displayed at the 65th World Newspaper Congress at a hotel in Bangkok on Monday, June 3, 2013. Despite uncertainties brought about by digital challenges, the future of the news publishing business looks promising, experts said at the opening of the newspaper congress.  AFP PHOTO/PORNCHAI KITTIWONGSAKUL

For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.

Posted: April 11th, 2014 in Latest Business Stories | Read More »

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