By Dr. Ned Roberto
Q: Last year, our board hired a new CEO who’s the “P&G type.” That means he’s a believer in advertising as the organizing center for getting a brand to a market leadership position. He replaced his opposite, a CEO who in contrast is all promo.
By Roger Pe
When you get there, you get a better view of the advertising landscape and come down with a bagful of enlightenment.
By Miguel R. Camus
ABS-CBN Corp. is expecting dramatic changes to its revenue mix as it shifts away from traditional advertising to consumer sales from cable television, mobile and movies to help escape the “boom and bust cycle” TV firms face between election years, which are marked by increased ad spending.
By Aye P. Ubaldo
The name DM9 JaymeSyfu has gone beyond the confines of the country’s advertising industry. Around the world, this enfant terrible agency has gained following and renown, and much celebration for the Philippines in just seven years.
For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.