Japan BPO firm chooses Philippines over India
Philippine Daily Inquirer
First Posted 04:18:00 05/31/2008
Filed Under: business process outsourcing (BPO)
MANILA, Philippines—Tokyo-based Transcosmos Inc., said to be the biggest contact center company in Japan, has chosen the Philippines over India as a launch pad for its entry into the English-language market, its chosen Philippine partner said.
The local partner is the medium-sized call center firm, Logicall Inc., based in Makati City.
“The objective of this partnership is for the Philippines and Logicall to become the primary English delivery location that will answer the existing demands of Transcosmos Inc.’s client base,” Logicall chief executive Archie Rodriguez said.
He said Transcosmos would invest P120 million to help Logicall expand its capacity in the Philippines from 300 to 3,000 seats by 2011.
The partnership also enables Logicall to offer more value-added services such as multilingual support, digital marketing and analytics, he added.
Transcosmos and Logicall officials said at a news briefing Friday that Transcosmos would leverage its strength in the Japanese electronics market to offer technical support and after-sales call center services in North America, Europe, and Australia.
They said the Philippines in general and Logicall in particular had the right values, quality of labor, scalability and culture to cope with value-added work.
Transcosmos officials said the company recently registered revenue of $1.6 billion. They said Transcosmos had an international footprint that concentrated on the Japanese market.
They said the company’s existing network of 22 delivery centers and IT support facilities in Japan, China, South Korea and Thailand supported some of the world’s biggest blue-chip companies.
Logicall officials said their company specialized in customer relationship management.
It provides customer management solutions for technical support, communication, travel, health care, insurance, human resource and financial services for American and European clients, they said. Riza T. Olchondra; edited by INQUIRER.net
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