MR.DIY Philippines clinches win at Retail Asia Awards for ESG initiatives
Leading home improvement retailer MR.DIY Philippines (Bricolage Philippines, Inc.) won the ESG Initiative of the Year – Philippines category in the 2025 Retail Asia Awards for its remarkable dedication to bring affordability, convenience, and meaningful change in every Filipino home, showing outstanding success in its operations in the country.
MR.DIY Philippines, led by CEO Ms. Roselle Mirasol Andaya (middle), proudly receives the ESG Initiative of the Year – Philippines award at the Retail Asia Awards 2025. Held June 4 at the Marina Bay Sands Expo & Convention Centre, this recognition reaffirms MR.DIY’s commitment to responsible retail and positive community impact
Since entering the Philippine market in 2018, MR.DIY has transformed access to affordable, high-quality products, growing from six stores to 700 across 393 municipalities with a 158.08% annual expansion rate. With 77% of stores in underserved areas, the brand is bridging retail gaps and ensuring that families can shop without travelling far. The company also guarantees price consistency nationwide, allowing customers to enjoy the selection at “Always Low Prices.”
By 2024, MR.DIY has been able to create 4,306 store-level jobs, with 80% of employees hired locally through local government unit-level partnerships, turning every store into a driver of livelihood and community growth.
The company has also helped local businesses scale with 83% YoY growth. In 2024 alone, 9.2% of its inventory was locally sourced, injecting PHP1.9 billion into Filipino suppliers and creating opportunities for small businesses to thrive alongside its expansion.
Meanwhile, MR.DIY also encourages customers to reduce plastic waste whilst supporting meaningful causes through its Good Bag Campaign. It has sold 7.6 million bags, directly funding tree planting, medical aid, and education programmes. By end-2024, this initiative has led to 2,000 seedlings planted, aid for 3,449 beneficiaries, and school supplies for 1,884 students.
“With millions of transactions each year and an ever-growing customer base, MR.DIY Philippines proves that convenience, savings, and community impact are not just business goals—they are a way of life. As we continue to grow, one thing remains constant: wherever there’s a home, there’s always room for MR.DIY,” said Roselle Marisol Andaya, Chief Executive Officer of MR.DIY Philippines.
MR.DIY Philippines was joined by fellow winners, MR.DIY Indonesia, which won Household Goods Retailer of the Year – Indonesia and Integrated Campaign of the Year – Indonesia, and MR.DIY Thailand, which received Specialty Store of the Year and Store Design of the Year (Large) – Thailand.
Retail Asia Awards recognizes outstanding achievements, innovations, and excellence within the retail industry across the Asia-Pacific region.
ADVT.
This article is brought to you by MR.DIY.
