Quantcast
Latest Stories

Duty Free ad wins int’l acclaim



MANILA, Philippines—“Paskong Pinoy,” Duty Free Philippines’ 2011 ad campaign that evokes “the Filipino Christmas spirit shared with family and friends after being far away” from home, has been recognized by two award-giving institutions, international and local, the DFP announced in a statement.

For “harnessing the emotions and nostalgia of today’s Global Pinoy, this campaign presented a complete range of powerfully evocative sights, sounds, symbols, festivities and traditions of a truly Filipino Christmas celebration,” the DFP, which marked its 25th anniversary this year, added.

The first citation came from the 28th Frontier Awards, an annual event held in Cannes and known as the “Oscars of the Travel Retail Industry.” For a second year, Duty Free Philippines was a finalist in the Best Marketing Campaign category, putting it in the same league as travel retail giants like Dubai Duty Free and the London Supply Group, the statement said.

In the country, DFP’s ad campaign was a finalist in the Philippine Quill Awards in the Marketing Communications category.  The citation came from the International Association of Business Communicators Philippines, the local chapter of the San Francisco-based IABC which counts over 15,000 member in more than 80 countries.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Advertising , Duty Free Philippines , paskong pinoy , “Paskong Pinoy” ad campaign

  • http://www.facebook.com/metz.ceprian Buknoy Bisaya

    another paid advertisement

  • bobybooboo

    I browsed through the website of Frontier Magazine and didn’t find Duty Free Philippines winning an award. Then, I read again the article and it says pala that DFP is only a finalist. Haaay, just for press release….

    • yesyesyo

      Crab!

      The news clearly said “was recognized” and “a citation”. it did not mention winning. But a citation is just like winning out of thousands of entries worldwide. It is indeed an international “acclaim” as the title correctly puts it.

      • Iggy Ramirez

        Title says “wins”, which actually what lured me to read. Do I feel like I was deceived. Yes.

        You’re right. Out of several thousands of entries worldwide, it is just like winning. But truth be told: It is not really winning.

  • http://twitter.com/MarLouWang Marlou Wang

    Wow!!!! Isang napakalaking karangalan!!! Mabuhay ang Pinoy!!!



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • Bernice Lee arrested by NBI team
  • Group: Bataan cop killed to stop him from exposing colleagues linked to drug ring
  • Chemical Engineer licensure examination
  • Troubled history fuels Japan-China tension
  • Palace: Our concern is to ensure MRT runs smoothly
  • Sports

  • NLEX fights off Derulo Accelero to remain unbeaten
  • Mayweather diehard Bieber eats pride, poses with Pacquiao for photo op
  • Power Pinays rip Singapore to enter quarters in Asian volley tilt
  • PBA D-League: Waves edge skidding Superchargers
  • Ilad’s last-second basket lifts Gems over Bakers
  • Lifestyle

  • Miss America: Don’t suspend teen over prom invite
  • Transitions and resurrection in the performing arts
  • ‘Archaeology tour’ of Cebu’s heritage of faith
  • Historic Fort Bonifacio tunnel converted into a septic tank
  • ‘Imports’ from London, and play of the year
  • Entertainment

  • Arrest warrants out vs. Deniece Cornejo, Cedric Lee, et al over serious illegal detention
  • Lindsay Lohan says she had a miscarriage
  • Discovery network cancels Everest jump
  • ‘Captain America’ stays strong atop US box office
  • Easter musings
  • Business

  • Century Pacific Food sets IPO price at P13.75 per share
  • Oil prices down in quiet Asian trade
  • Asian shares mixed in holiday-thinned trade
  • BDO seen keen on bidding for Cocobank
  • Bataan freeport investment pledges up 1,302%
  • Technology

  • PH has slowest internet in Southeast Asia
  • Nintendo’s trailblazing Game Boy marks 25th anniversary
  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Opinion

  • Gigi’s home
  • Palace stonewalls on MRT inquiry
  • Couple of things too
  • There is plenty of water behind Wawa Dam
  • Triduum thoughts of a young boy
  • Global Nation

  • Balikatan could spoil peace talks, says militant group
  • DFA officers hold workshop on aiding human traffic victims
  • Canada in communication with PH on toxic wastes
  • Filipinos in Middle East urged not to panic amid MERS-CoV scare
  • Obama on mission to quiet Asia skeptics
  • Marketplace