Personalized touch awaits prime clienteleBy Theresa S. Samaniego
Philippine Daily Inquirer
Premium service, they say, comes at a steep price.
An exorbitant price tag is “almost” always attached to anything that is considered first-rate and topnotch, or for any service that goes beyond the extra mile—a tradeoff that has long been accepted by many consumers.
Well, “almost” is the operative word.
For Megaworld Corp., the country’s largest residential condominium developer, a further enhanced after-sales service is now easily at hand for its most sophisticated, discerning buyers sans the extra high costs.
Highly personalized touch
Through its new marketing division, Prime Properties Group, Megaworld is giving buyers of its properties that are “ready for occupancy” (RFO) a highly personalized touch—a move that is set to spark changes in this particular segment of the real estate industry.
“Through the years, there is a specific segment of our market that prefers RFOs more than the pre-selling projects. And these buyers are usually the most sophisticated ones who want to personalize their units—from cuts to the designs and furnishings. This is what we will be offering to them,” said Megaworld PPG vice president for sales and marketing Donna Racho.
“[PPG] was created to cater to the specific needs of the sophisticated and meticulous segment of the market. It’s the vision of Andrew Tan to fulfill and see buyers’ satisfaction because he knows it is hard-earned money that’s been put into every home,” Racho said in a recent briefing.
The Prime Properties Group, which was created only in January this year, will exclusively handle all the completed and “ready for occupancy” units of Megaworld.
Aside from the usual after-sales services provided to prospective unit owners, the PPG will also be offering more value-added services, including free interior design. Megaworld is hoping that through this division, it will be able to provide its clientele unparalleled after-sales service.
“It may be a very, very small segment in the market—so far 3 percent—but we still want to tap it and be able to cater to every possible buyer,” Racho noted.
Group of seasoned designers
PPG, according to Racho, has put together a group of seasoned designers that will take care of the specific needs and whims of future homeowners.
At present, the group is offering three standard designs that RFO unit owners can choose from—Zen, Contemporary and Modern Victorian—depending on their personality, lifestyle, color and mood preferences.
Clients who prefer another theme or a more personal design can also ask the PPG group of designers to select, negotiate and purchase items for them based on their needs and budget.
“We can do the shopping of fixtures and furniture for them for free. It’s really personalized service and it’s like providing a concierge service for that specific sophisticated, meticulous market. We are opening the door to a new world, based on what they want,” Racho explained.
Megaworld PPG, she added, may also assist RFO unit owners who would prefer to lease or resell their properties. The group will likewise ensure the safekeeping and maintenance of the units in the absence of their owners.
Asked how Megaworld is able to provide such services at no cost, Racho stressed that for the country’s leading property developer, business is not always about revenue.
“We also want to ensure the satisfaction of our buyers and create long-lasting after-sales service to our most valued clients. We want them to remember Megaworld so that the next time they want to invest in a property, Megaworld will be top of their minds,” Racho said.
“This scheme of giving free services such as interior designing will be very attractive to other markets because it’s true value for money. Moreover, we really want to make our services personalized and special to make sure that everywhere we go we will only see happy clients,” she further explained.
Among the completed projects with RFO units are Eastwood Parkview and One Central Park in Eastwood City; Stamford Residences and 115 Upper McKinley in McKinley Hill; The Bellagio III and Forbeswood Parklane in Bonifacio Global City; The Residential Resorts in Newport City; Greenhills Heights in San Juan; and El Jardiniere del Presidente II in Quezon City.
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