Developer gives back to communityBy Theresa S. Samaniego
Philippine Daily Inquirer
The last few years have seen developers, both old and new, take pleasure in the steady demand for housing and rake in good profits from these real estate projects.
However, the litmus test of a company’s success lies not on how much profit it can generate, but rather on how it can affect, touch and improve the lives of the people.
Take the case of property developer Robinsons Land Corp., which learned to look beyond profit and eventually gave the business of constructing homes a new face and meaning.
A notch higher
Known for its numerous corporate social responsibility programs, RLC took it a notch higher and decided to join hands with TV5 in its new show “Extreme Makeover Home Edition.”
The said move is in line with the company’s desire to further benefit deserving Filipinos by helping them build and acquire decent homes.
The company admitted in a statement that through this TV show, it hopes to revive the age-old Filipino concept of bayanihan and kapatiran.
“We pledge to support the new program, which aims to drive less fortunate individuals by inspiring them with homes that have been rebuilt and they can take pride in,” RLC said.
The said project will jumpstart RLC’s corporate social responsibility program of community stewardship as it recognizes a greater corporate role in society.
“More than just delivering quality products and services to customers, the company is an active supporter of local residents and various organizations and assists the less fortunate in the communities it does business in,” it claimed.
With the company’s participation in the Extreme Makeover Home Edition show, all its business units—Commercial Centers Division, Office Buildings Division, Luxuria and Residences, Communities, and Homes—are able to get together and contribute to this life-changing effort.
Also, RLC will share its wide-range expertise in construction to guarantee success for each project.
Aside from RLC, however, the Extreme Makeover: Home Edition Philippines will have a design team composed of industry professionals who will also share their expertise in the program’s home construction projects.
The group comprises interior designer and socialite-philanthropist Tessa Prieto-Valdez, fashion model Divine Lee (who serves as project manager), professional interior designer Tristan Jovellana (carpentry and DIY-guy, in charge of special projects such as creating rooms suited to the needs of each family), and interior design consultants Marilen Faustino-Montenegro and Joby Belmonte.
For its pilot episode, RLC subsidiary brand Robinsons Homes (whose upcoming project Brighton Baliwag is located at Sta. Barbara, Bulacan) and the Extreme Makeover Home Edition Philippines featured Rogelio Rivera, a hardworking public school teacher who dreamt of giving his family a decent life by providing them a comfortable home they can call their own.
“RLC aims to help Rogelio by undergoing an extreme makeover of his home,” the company said.
Luckily, Rogelio’s wish was granted as Extreme Makeover: Home Edition (EMHE) Philippines helped him achieve his desire to have his family’s home, which has fallen into disrepair, finally renovated.
EMHE Philippines is based on the original Endemol international franchise, Extreme Makeover: Home Edition, which has a goal to change lives one home at a time.
New homes, new hope
With the theme “Bagong Bahay, Bagong Buhay,” the show gives new homes and brings new hope to deserving Filipino families and communities.
Each week for one season, “Extreme Makeover: Home Edition Philippines” will build a new home for a Filipino family whose members have shared much of what little they have to their community.
And while the family is treated to a much-deserved vacation, a group of dedicated people will completely reconstruct the family’s home within a short span of time.
The show is led by reality show host and news personality Paolo Bediones, who also takes on the role of producer.
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