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Funkier Prius is here, and it’s more affordable!

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THE DEPARTMENT of Tourism would love to parade this cute animal around. Why? Because it’s more fun to drive than the bigger Prius.

It’s quite ironic that the price of being an Earth-friendly, fuel-miser motorist in the Philippines still isn’t at the down-to-earth levels. Saving the planet, it seems, has been confined to exclusivity.

Take, for example, the cost of the third-generation Toyota Prius. Sans the much-needed tax breaks from the government, the price tag on Toyota’s hybrid vehicle is a discouraging P2.265 million, which only a few will actually buy (in fact, there have been only around 70 takers of the Prius in the country, so far).

Toyota, however, seems to have found a way around this dilemma, and, tax break or none, the world leader in automotive manufacturing has been able to bring down the price of the Prius to as low as P1.475 million.

Yes, that’s how much the new Prius C costs. Sure, it’s 465 mm shorter, 50 mm narrower, and 25 mm lower than the 3rd Gen Prius, and certainly gives up about 185 liters of trunk space. But as a result, it’s 250 kg lighter. The Department of Tourism would love to parade this cute animal around. Why? Because it’s more fun to drive than the bigger Prius. For that matter, it even looks more fun to drive than most hatches of approximate size.

What Toyota took out in body size, it seems to have made up for in power-to-weight/size ratio. Though the Prius C is powered by a 1.5-liter 4-cylinder 1NZ-FXE VVT-I Atkinson cycle engine that complies with standard regulations of Euro V emissions, when the electric engine kicks in as well, the Prius C’s power is like that of the 2-liter Altis. That’s according to Vitaliano “Bobbit” Mamawal, Toyota Motor Philippines vice president for customer service operations technical department.

In comparison, the bigger and bulkier 3rd generation Prius lugs a 1,798 cc engine, which when combined with the electric motor, is equivalent to Camry’s 2.4-liter engine output.

For the yet uninitiated, Toyota’s hybrid synergy drive combines different power sources. The Prius, a gasoline-electric hybrid, combines an internal combustion engine’s power at high speeds with the clean efficiency and low-speed torque of an electric motor that never needs to be plugged in. It minimizes both harmful emissions and fuel consumption, while maximizing powertrain characteristics, providing seamless acceleration and surprisingly silent performance.

Inquirer Motoring has yet to take the Prius C out on a spin, but on paper, it is indicated that the Prius C is also equipped with the same HSD technology that produces excellent drivability and unparalleled fuel economy. The Prius C’s engine efficiency is also enhanced through the adoption of the EGR [Exhaust Gas Recirculation] system and electric power pump. The step-up converter increases the voltage from the HV battery from DC144 V to a maximum of DC520 V to compel the high-voltage motor and generator, thus producing better engine response. The characteristics of the hybrid system include the ability to accurately use the gasoline engine and electric motor based on the current driving conditions, which offers smooth and reactive driving, while significantly minimizing fuel consumption and gas emissions. The HV battery is reloaded through the use of the regenerative braking system that allows continuous recharging as you drive.

The first-generation Prius was introduced in 1997. Fifteen years later, TMP unveils its all-new compact Prius C, where the “C” stands for compact, clean, clever and city. This time, however, the Prius doesn’t take itself too seriously, as Toyota designers have integrated the “Eco Fun” concept—a compact body with active proportions.

The face of the vehicle expresses a powerful impression of one bold mass, creating a strong sense of dynamic motion from front to rear that is noticeable even from a distance. Based on the trapezoidal shape design, it is fashioned to create a fun and lively facade. Headlamp extensions have been shaped to accentuate the high beams. The car’s rear tapers with aerodynamic performance in mind, contrasting with an underbody form and is built with a sturdy stance that conveys an agile driving experience.

Inside the Prius C cabin, unified geometric surfaces radiate a lucid and fun interior. Various features such as the multi-information display and frequently used controls have been integrated to improve user friendliness. The operating system and utility functions have been designed especially for the comfort of daily driving. Serene interior color schemes create a clean and energetic environment inside the car. Overall, the Prius C is an art form of engineering matched with an iconic design.

This fun-filled hybrid compact car comes with five elegant colors to choose from, and four price options.

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Tags: auto , Motoring , New Products , Prius C

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  • http://profile.yahoo.com/NTNJ6VZSAX3NXWBF6UH7WC4ZXE John

    The only ironies that I can see are “it’s more fun to drive than the bigger Prius.”, leading onto “Inquirer Motoring has yet to take the Prius C out on a spin, but on paper” LOL….Reminded me of Vidal (under oath) stating she did not have the SALNs with her, only to produce them later!

    The other irony, of course, is taking your motorcycle test at Queson City LTO: they provide candidates that do not bring their own belching 2-stroke motorbike with a, *drum roll please*, 2-stroke motorcycle with a belching exhaust!!

    • Anonymous

      John: common sense. power to weight ratio. size of a yaris, engine displacement equivalent to a two-liter altis spells fun than a bigger, bulkier, heavier prius

    • Anonymous

      John: common sense. power to
      weight ratio. size of a yaris, engine displacement equivalent to a two-liter
      altis spells fun than a bigger, bulkier, heavier prius

  • Anonymous

    Love how the writer is able to flat out say it’s more fun to drive with a disclaimer that he’s never really driven the car a mere few sentences later.

    • Anonymous

      maybe cuz the “he” is a “she” like she knows anything what she is talking about when it comes to cars?  haha joke lang!

      • Anonymous

        PHtaxpayer: napaka sexist naman ng joke mo. Stick to the issue na lang, wag ka mag attack sa gender ng writer. judging from your comments, hindi ka naman car expert. i just noticed sa thread na ito you are nitpicking even the minor issues on the article. taga ibang diyaryo ka ba or taga ibang car company? just asking

      • Anonymous

        Uh, hello, you replied to my response to another person’s comments who referred to the writer as a “he”. Get your facts straight before butting in, ok?

        Uh yah sure, the Prius lemon issue was a “minor issue”.  Who needs to be an expert when it was all over the global news?  Instead of getting personal, why not try having an intelligent debate on the merits of my words, huh, kung kaya mo!

      • Anonymous

        PHtaxpayer: kaya ko nasabing “minor” because you make it seem like minor ang issues ng lemon cars ng ibang car companies pero major issue sayo ang lemon ng prius. galit na galit ka sa prius. bakeeeet?

    • Anonymous

      redkinoko: Common sense lang ito. power to weight ratio. 250 kg heavier ang 3rd gen prius. bigger, heavier, bulkier versus a hybrid car the size of a yaris but the engine output equivalent of a two-liter

    • Anonymous

      Redkinoko: Common sense lang
      ito. power to weight ratio. 250 kg heavier ang 3rd gen prius. bigger, heavier,
      bulkier versus a hybrid car the size of a yaris but the engine output
      equivalent of a two-liter

    • Anonymous

      redkinoko: Common sense lang
      ito. power to weight ratio. 250 kg heavier ang 3rd gen prius. bigger, heavier,
      bulkier versus a hybrid car the size of a yaris but the engine output
      equivalent of a two-liter

    • Anonymous

      redkinoko: Common sense. power to weight ratio. 250 kg heavier ang 3rd gen prius. bigger, heavier,
      bulkier versus a hybrid car the size of a yaris but the engine output
      equivalent of a two-liter

  • Anonymous

    Kinda weird the article was written to make the Prius still seem an exclusive novelty as if Toyota was selling a high-end luxury car instead of a fuel-efficient, environment-friendly vehicle.  Fact is, its still a compact and sub-compact car that costs twice as much as a standard Toyota.  Also weird the article doesn’t even talk about fuel inefficiencies when that is the raison de etre for this model.

    • Anonymous

      PHtaxpayer: it’s a car launch story, stupid. it would be impossible to measure fuel consumption when the car has not been tested yet. To rate fuel consumption, you have to drive the car in the Philippines (its fuel consumption rating in Japan is irrelevant in this country because of many factors)

      • Anonymous

        “To rate fuel consumption, you have to drive the car in the Philippines (its fuel consumption rating in Japan is irrelevant in this country because of many factors)”

        Ako pa mag-testing?  So you are telling me to buy the car on blind faith even if it cost double or triple a regular Toyota of the same size but I can get a bigger car like a Camry or BMW for the same price?

      • Anonymous

        PHtaxpayer: sa aking opinyon, dapat mag test drive muna at huwag muna bumili agad. Kelangan nga lang pumunta sa dealership na malapit sa inyo.

      • Anonymous

        yung “dealer test-drive” won’t tell you anything about the car’s fuel efficiency or if they have the bugs fixed from the last lemon models.  that takes a longer drive like what the car magazines do when they take the cars out for a weekend or so.  As if the dealer will let you do that when he only has a few models on stock.  So in the end, you have to take the word of Toyota.

      • Anonymous

        PHtaxpayer: pakisagot muna po ang tanong ko sa inyo kanina between an ipad and a typewriter. bakit po mas mataas ang presyo ng ipad keysa typewriter

      • Anonymous

        may auto shop po ba kayo or dealership para sa inyo ako humingi ng advise imbis na sa dealership ng toyota?

  • ryan andres

    hopefully our stupid government will start giving rebates to people who actually give a flying f u c k about the environment. Because honestly, the only thing government officials give a s h i t about is money, and how to make more of it. So they need to spread some of that money to the regular Juan who doesn’t want his children and his children’s children to inherit an environmentally-dead Metro Manila.

    Once that happens, am buying a Prius…

  • Anonymous

    I would love to drive an electric car just for the power of driving.  One of the makers of such cars had to lower the acceleration to humanely acceptable levels.

  • http://pulse.yahoo.com/_HCCTT6COHRQZD2NJIWM4UGXDEU Dibo Dragon

    nah, our government will not give tax rebate for green cars (less money to corrupt!) and they don’t care about the environment – take a look for the jeepneys and buses they give permit to operate even they are smoke belching.

  • Anonymous

    1.475M per unit? That’s still more expensive than a top-end Civic – City / Focus – Fiesta / Altis – Vios / and the Korean brands.

    Veiled advertisement yung article IMO.

    Di magiging mabenta dito yan lolz.

    • Anonymous

      Common sense lang KurakotNaPinoy. You don’t compare a sophisticated hybrid technology to a regular combustion engine powered car  (unless hindi ka nakakaintindi talaga ng technology ng auto). review mo muna mga spec sheets ng mga pinagsasasabi mo bago ka humirit.

      Basahin mo ang buong article bago mo sabihin na advertisement. baka naman kasi hanggang title ka lang. ang title ay malamang na-supply ng editor at hindi ng nagsusulat.

      i don’t think objective ng toyota ang mass profit market sa prius na ito. image building ang prius. pang stamp of approval nila yan sa clamor ng environmentalists. hindi pa perfect ang prius, I’m sure may ginagawa pa yang mga yan na mas matindi.

      Hindi mo lang kasi maafford ang prius poor ka kasi. imbis na mainggit ka, cool ka na lang diyan

      • Anonymous

        exactly. or what is called, corporate social responsibility.

    • Anonymous

      that’s the price to pay to go green. like eco-bags and other recycled stuff, it is usually more expensive but you’re doing something to save the environment. once it is more widely accepted and other auto-makers come up with their own models, ‘green’ cars will become cheaper. 

      one cannot simply compare a hybrid with regular cars like those you mentioned. it is like comparing apples with  oranges.

      the article is more or less a car review so yes it can sound like an advertisement, just like any other product review elsewhere.

  • yousef

    ha ha come on cut the crap! we in the Phl is being penalised for driving a green car by paying an exorbitant/obscene price through the excise tax/ or maybe the stupid VAT! while in the US of A they get an immediate TAX rebate of some $7,500.00! or at the current exchange rate of 43 to the greenback, a cool PhP 322,500.00! oh well we are a third world country so this car is definitely not for the middle class more so for the masa! and what they don’t tell us, you will only get the benefit of the car by paying less for the petrol only after you have driven the car for at least one hundred thousand kilometers!

  • Anonymous

    Maybe I missed it, how many Km per liter of gas can the Prius go before refueling?

    • Anonymous

      who cares when it costs double of what a standard Toyota costs! LOL

      • Anonymous

        PHtaxpayer,

        “Toyota calculates Prius has saved around 11 million tons of carbon dioxide emissions compared to petrol models of similar size and power, an achievement supported by its continuing development of its full hybrid technology to achieve even cleaner and more efficient performance,” Toyota said in a statement. 

        As you (and kurakot) can see, those who care about the enviroment (and can afford to), do care about cars like these by Toyota. Does that answer your question?

      • Anonymous

        did I have a question?  LOL  

        I wonder how much carbon emissions the Toyota factory released into the atmosphere producing the Prius and selling it here?  AFAIK, the ships and trucks carrying Toyota’s are not “hybrid technology”.   Never mind that the past models of the Prius have turned out to be lemons.  If the Prius were so good, you would bet Toyota would sell thousands here and there would be Prius taxi’s everywhere.  As such, it’s still a novelty even after 15 years.

      • Anonymous

        sige nga, PHtaxpayer. mukhang wala kang pagkakataon masyado na ilabas ang galing mo sa auto at shipping ng mga kotse. Can you talk about the other gas guzzling cars versus hybrid cars being shipped here. may graph ka ba monitoring lahat ng kotse na pumapasok sa pilipinas para mag conclude agad nang ganyan? May data ka  ba ng carbon footprint ng mga barko diyan na may dala dalang sasakyan at carbon footprint ng lahat ng planta ng mga sasakyan sa buong mundo? toyota lang ba ang nagkaka lemon car? 

      • Anonymous

        did I have a question?  LOL  

        I wonder how much carbon emissions the Toyota factory released into the atmosphere producing the Prius and selling it here?  AFAIK, the ships and trucks carrying Toyota’s are not “hybrid technology”.   Never mind that the past models of the Prius have turned out to be lemons.  If the Prius were so good, you would bet Toyota would sell thousands here and there would be Prius taxi’s everywhere.  As such, it’s still a novelty even after 15 years.

      • Anonymous

        PHtaxpayer: i don’t think you’ll ever understand the difference between hybrid technology and combustion engine, little mind

      • Anonymous

        “i don’t think you’ll ever understand the difference between hybrid technology and combustion engine, little mind”
        Uh, hello, electric vehicles were running in the 19th century before combustion-engined cars were mass produced.  Hybrid technology merely combines existing technologies to create a more fuel-efficient car but costs an arm and a leg.  You make it seem like its rocket science but I doubt if you even passed college.

      • Anonymous

        PHtaxpayer: Kelangan mo ba pumasa ng college bago ka maging car expert? maraming car experts diyan na mas magaling pa sa mga nag college

      • Anonymous

        PHtaxpayer: apologies kung na-offend ka sa “little mind” na tawag ko sayo. pero hindi mababago ang “little mind” mo kahit siguro mag PH D ka pa. look at your comments :D

      • Anonymous

        Phtaxpayer: I suspect you’re from a rival car manufacturer

      • Anonymous

        Oh yes, like the PH manufacturers cars.  LOL

      • Anonymous

        PHtaxpayer: Magrereact lang po sa comment nyo
        na “Who cares when it costs double of what a standard Toyota costs!
        LOL”   Mawalang galang po manong PH taxpayer. hindi  po siguro
        tama na cost ang ikukumpara nyo pag pinag uusapan ang hybrid car at ang regular
        na mga kotse. It’s like comparing an ipad2 versus a typewriter po. Murang mura
        ang typewriter ngayon. By the way, ilang taon na po ba kayo? wag po sana
        ma-offend. kasi po technology ngayon napaka bilis talaga at napakamahal pa. Pasensya na po kasi dream car ko ang Prius. 

      • Anonymous

        For P2.4M you could have a Honda Accord, BMW 118d or Mercedes B160 or Volvo.  Tapus Toyota lang ang piliin mo?  LOL

      • Anonymous

        it’s not a simple toyota po. it’s a hybrid car. and it’s not P2.4M, P1.4M. paki check po ang facts ninyo. wag sana masyadong hostile. nagtatanong lang. medyo curious kung bakit nanggigil kayo



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