Latest Stories

Eco-tourism park rises in Cebu


ECO-TOURISM PARK. Butch Guillen, owner of the Rainforest Park in Cebu, poses in front of the park’s signage. JAY ROMMEL LABRA/CDN

CEBU CITY – Butch Guillen wanted to put up a business that would help promote environmental awareness. So he and his family decided to set up an eco-tourism theme park within the city.

The P15-million Rainforest Park Cebu, which opened last August, provides an alternative tourist attraction, offering adventure-filled activities that have caught the attention of many clients, including employees of business process outsourcing companies (BPOs) and their families.

“I was thinking that we need to exert efforts wholeheartedly to promote environmental awareness while doing business,” Guillen says.

He wanted an enterprise that would encourage the preservation of trees, marine resources and birds, as well as one that would conserve water, he explained.

Guillen is a long-time real estate sales and marketing man.

He presented his theme park idea to members of his family, including his wife, Anne Mitus, who is engaged in the restaurant business.

Similar rainforest cafés in cities like Las Vegas and Chicago in the United States inspired him to conceptualize a facility that would offer an earthy ambience and outdoor activities in the heart of the city.

For car-less Cebuanos

“We planned to have this not far from the city center since the nearest mountain adventure spot is 33 kilometers away, in Barangay (village) Busay,” he says. “This is for the ordinary Cebuano who doesn’t have a car. We made it a point [for it] to [be] accessible from the main thoroughfares.”

The 2,000-square-meter park along the Ayala access road has an outdoor obstacle course amid lush greenery, a zip line, and wall climbing and assisted tightrope walking facilities.

Other obstacles are the Cargo Net, which simulates root climbing using cords, and Earthquake, which requires users to walk on wooden planks suspended from a metal beam high above the ground.

Open daily from 10 a.m. to midnight, Rainforest Park Cebu caters to what Guillen calls the Cebuanos’ hunger for eco-tourism adventure.

“We really want to promote the environment,” he says.

Environment lessons

Signs posted in strategic spots teach visitors lessons about the environment.

“Trees muffle urban noise almost as effectively as stone walls do,” one sign reads. “It can abate noise from freeways and airports.”

Guillen says he sees the park’s ecological education efforts as a “legacy to leave to generations to come.”

Rainforest Park Cebu also features a restaurant with a bird sanctuary and an oceanarium that accommodates various marine species.

Its management plans to keep local and other Asian birds in the aviary. They will also bring in monkeys, crocodiles, lizards and other animals since they plan to “expand and put up a small zoo,” Guillen says.

The theme park also cares for animals under the Adopt-a-Wildlife program of the Department of Environment and Natural Resources.

Some of the 50 park workers take care of the trees, shrubs and other vegetation using rainwater collected in a 5,000-gallon underground catchment.


Guillen says the main challenge is earning “the acceptance of the public, since the park is the first of its kind in the city.”

Another was that of raising funds, “since we solely relied on our meager resources,” he adds.

They are not expecting any return on investment until the fifth year of operations. But they were overwhelmed by the response of the Cebuanos, including BPO workers, who keep the place fully booked for days on end.

A group of 200 call center agents once booked the place for a weekend for team-building activities.

Family celebrations like birthdays are also accommodated. Children can use the air-conditioned tents.

Guillen is assisted by his wife, who loves to cook.

Their daughter, Marion Tara, described the park as a “one-stop shop” because of its amenities.

Aside from a jungle adventure site, it is home to the Zoofari Café, Oasis Spa and Salon, Rainforest Gift Shop and Tribes’ Bar.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , Cebu , Eco-tourism , environment , Jason A. Baguia , Rainforest Park , Tourism , Travel

  • http://pulse.yahoo.com/_DI3QGCJEEFK52CT4DTQ7I5SRUE Neil

    Eco-tourism NAGKASYA sa 2,000-square-meter park???  Ang liit naman nito at mas malaki pa ng isang daang beses sa QUEZON MEMORIAL CIRCLE (QMC – 26 hectare rotunda) na halos nagmistulang AMUSEMENT at RECREATION PARK, UKAY-UKAY heaven, barangay neighborhood ang hitsura at may mahigit 40 restaurants ang makikita. 

    Isa na siyang COMMUNITY at hindi na maituturing na  isang MEMORIAL PARK na kahalintulad na pangitain sa Washington DC, Jakarta Memorial monument, Hanoi Ho Chi Mihn Memorial Park, Tianamen Square sa Beijing at iba pa… .
    Parang binaboy ng mga pulitiko ang ating QMC?

     Sa 2,000 sq,.- meter,  Butch masyadong pinabilib mo ang marami.!

  • Vynux the Great

    @i_am_filipino adto nalang sa thailand kay mas barato man kaha

    • http://pulse.yahoo.com/_KCMGRMI3HLLKWHYNUSHWLO3GMI ticoy

      Yeah right, buy a round trip plane ticket, stay in hotel and then enjoy their cheap tourist attractions there. Best advice ever! Tell that to those who have not been to Thailand.

  • Anonymous

    Is there a lion in that park? Natural tourist attraction is very popular in other countries like antique buildings, indigenous cultural sites, local foods, clean rivers whre fish is abundant, great mountain treks, ancient temples and shrines, resorts where whales and turtles can be engaged, oyster farms, plantations, systematic, magnificent farms like La Huerta in Bicol, and many others. Why can’t the people with support from teh government come up with such attractions?

    Lazy and corrupt public officials, rebels infesting the places with potentials, unaffected and dull national leaders are some of the problems that should be solved first.

  • Anonymous

    Thailand is still 10 times cheaper but maybe it is affordable too

    • Anonymous

      Why are you jumping at comparing this to Thailand price wise. This article did not even mention prices. Kasag mentality jud.

    • http://pulse.yahoo.com/_KCMGRMI3HLLKWHYNUSHWLO3GMI ticoy

      Why give my money to the Thais? Do you expect me to buy plane tickets, stay in the hotel just to enjoy their cheap parks there? Things in Thailand is way higher than Cebu, been there already! Bangkok, Phuket, Koh Samui.

    • Ricci Santiago

      yup and we all know what thai offers – - – pag p p ta
      mas magastos nga ano, puro shopping. magbigay ka naman ng konting pera sa kababayan natin..

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Malang the croc must regain strength before return to swamp, says mayor
  • Palace: Lacson’s version of Napoles testimony to be evaluated
  • Scientists eye iceberg bigger than Guam
  • Drilon: I’m not on Napoles’ list
  • Sonar finds 1888 San Francisco shipwreck
  • Sports

  • Promoters Dela Hoya, Arum in talks for Pacquiao-Alvarez—report
  • Benzema guides Madrid to 1-0 win over Bayern
  • Suns’ Goran Dragic win NBA’s Most Improved Player award
  • Heat go up 2-0, hold off Bobcats 101-97
  • Ronaldo shakes off injury fears to play Bayern
  • Lifestyle

  • Gongs and southern dances star in a workshop at San Francisco Bayanihan Center
  • This woman ate what?
  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • Entertainment

  • Smithsonian wants photos, videos for ‘Day in the Life of Asian Pacific Americans’
  • What Garcia Marquez left behind
  • Has Ai Ai fallen deeply with ‘sireno?’
  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Business

  • How ‘one percent’ economic elite was uncovered
  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Cost-recovery provisions for affected gencos urged
  • Technology

  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • Obama to visit Filipino soldiers in Fort Bonifacio
  • Fil-Am youth conferences unite under one theme
  • Embassy advisory: Filipinos still need visas to enter US
  • No travel restriction to Mideast, DFA clarifies
  • PH-HK relations repaired, but families of victims still being courted
  • Marketplace