Johnnie Walker bringing Formula 1 World champion Mika Hakkinen to Manila
Step Inside the Circuit with Johnnie Walker Ambassador Mika Hakkinen. The ride of a lifetime awaits lucky Gold Pass holders when they follow Johnnie Walker Philippines on Facebook
MANILA, Philippines—Johnnie Walker invites fans to Step Inside the Circuit, this time with two-time Formula One World Champion and Johnnie Walker Responsible Drinking Ambassador Mika Hakkinen. Just follow Johnnie Walker Philippines on Facebook, register for your very own Gold Pass and get the chance to be invited to the next Johnnie Walker Step Inside the Circuit Party on November 5, at Prive, where one lucky winner will get the chance to not just meet, greet and party but ride with Mika Hakkinen himself.
Inspired by a one-of-a-kind international campaign, Step Inside the Circuit is an exclusive party series that re-creates the glamor, thrill and excitement of the Vodafone McLaren Mercedes (VMM) F1 team lifestyle in Manila’s premier hotspots. Launched last September, Step Inside the Circuit gives fans exclusive opportunities to undergo unique experiences through videos, games and prizes. This time around, the experience will be to party with a global racing legend.
“We are bringing in Mika Hakkinen, Johnnie Walker’s Responsible Drinking Ambassador, to demonstrate how committed we are in espousing ‘never drink and drive.’ It is also a perfect experience for our fans to step inside and experience the stylish and sophisticated lifestyle that the partnership of Johnnie Walker and Vodafone McLaren Mercedes offers,” said Fe Mir, marketing manager of leading premium drinks firm Diageo Philippines.
Fans of this extraordinary sport can gain unrivalled access to this once-in-a-lifetime opportunity by following Johnnie Walker Philippines on Facebook, where Johnnie Walker will be giving away 100 Gold Passes to meet, party and even get the chance to ride and get driven around by Mika Hakkinen, along with a friend, on November 5 at Manila’s newest hotspot, Prive Luxury Club, Fort Strip, Bonifacio Global City.
“Johnnie Walker fans can just head on to Facebook and like Johnnie Walker Philippines, register their name, mobile number and e-mail address, and they can be one of the lucky 100 to win the Gold Passes that will be raffled off,” said Mir. “Gold Pass tickets will also be automatically given to fans who purchase a Johnnie Walker Blue Label bottle at any night at PRIVE, and Tuesday nights at OPUS from October 15 to 31, 2011.”
Johnnie Walker fans can expect a lot of extraordinary and exciting things unfolding for Step Inside the Circuit, as Fe Mir said, “this is just the start of many unique and exclusive Johnnie Walker and Vodafone McLaren Mercedes F1 Race Team experiences that our consumers have the opportunity to access – starting from the exclusive party series, to the 2011 Formula 1 SingTel Singapore Grand Prix, now to Mika Hakkinen, and all the way to Monaco in 2012.”
Johnnie Walker Black Label launched “Step Inside the Circuit’” to offer an inside look into the glamorous and jet set life of a Vodafone McLaren Mercedes F1 driver. The campaign is a celebration of Johnnie Walker’s partnership with the Vodafone McLaren Mercedes F1 team and offers an intimate insight into the world of Jenson Button, Lewis Hamilton and the rest of the team both on and off the track.
