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Bye Crown Towers, Hello NÜWA

luxury hotel rebranding in City of Dreams
/ 02:07 PM December 22, 2017

THE CROWN Towers lobby

A new luxury hotel brand called NÜWA will soon debut in integrated gaming resorts City of Dreams Manila and Macau, replacing Crown Towers Hotel, resort operator Melco Resorts & Entertainment said.

NÜWA will open its doors in both City of Dreams Macau and Manila on January 16, 2018.

“We are excited to introduce NÜWA. The new hotel brand embodies the very essence of Melco’s pursuit to provide our guests the very best in sophistication, quality and innovation,” Lawrence Ho, Melco Resorts and Entertainment chair and chief executive officer, said in a press statement.

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Inspired by the eponymous heroine from Chinese mythology – referring to the goddess of order who created humans and saved the world from destruction – NÜWA is seen to represent classic Asian refinement.

“The new brand further exemplifies Melco’s core mission to continue providing a better guest experience, Melco’s statement said, adding that this was the first step in the preparation of the launch of phase III of City of Dreams Macau in the second quarter of 2018.

In the Philippines, the Crown Towers operates about 174 guest rooms.

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TAGS: City of Dreams Macau, City of Dreams Manila, Lawrence Ho, NuWA
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