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16th Franchise & Business Expo stays in tune with ASEAN agenda

04:41 PM September 27, 2017

One of the country’s biggest business and franchising events is staying true to the seven-point strategy for MSME growth set by the ASEAN MSME Development Summit earlier this year.

The seven-point strategy, known as the “7Ms Towards Shared Prosperity in ASEAN”, includes: mindset, mastery, mentoring, markets, money, machines, and models—all of which are essential in the advancement of MSMEs towards the core of the ASEAN economic agenda.


This tactical approach to small enterprise development — with focus on mentoring, markets and money — will steer this year’s Franchise and Business Expo, set on September 29 to October 1 at the World Trade Center, Pasay City.

Under the theme AFFI@20: One with ASEAN, the expo will continue to empower entrepreneurs primarily thru informative seminars and on-the-day mentoring sessions from industry experts and successful business owners.
Backbone of the region’s economy

As the prime trade organization of small and medium entrepreneurs in the country, expo organizer Association of Filipino Franchisers Inc. has expressed staunch support for MSMEs to be appointed as key drivers of shared prosperity for the region.

“These enterprises account for over 90 percent of businesses all over ASEAN. That number, in itself, already proves the sector’s role in achieving the desired growth for the AEC (ASEAN Economic Community),” said AFFI President John Chung.

Chung, who is also the founder and CEO of homegrown perfume brand Acquasuisse, specifically pointed out the significant impact of MSMEs on employment generation.

“Small and medium businesses provide more jobs for the common people than any other sector in our society today,” asserted Chung. “For example, AFFI’s member corporations alone have already created over 200,000 jobs as of June 2017.

Hence, it has been AFFI’s main concern to put forward the welfare of these small enterprises ever since it was first founded in 1997. The association is celebrating its 20th anniversary in the industry this year.


“For 20 years, AFFI has been a constant champion of Filipino SMEs. The founders, who are now pillars themselves in the business and franchising community, envisioned the association to be the voice of entrepreneurs in this country. We want to continue fulfilling that vision in the coming decades,” Chung added.

The Franchise and Business Expo, AFFI’s annual event that empowers this vision, will showcase hundreds of brands to thousands of visitors ranging from professionals, established and budding entrepreneurs, students from top universities, and consumers. The expo will offer fresh ideas, trends and solutions through a series of informative seminars, interactive activities, and mentoring sessions provided by partner organizations, government agencies, celebrity entrepreneurs and seasoned businessmen.

The 16th Franchise & Business Expo is co-presented by SEAOIL Philippines and the Department of Trade and Industry. For inquiries, please visit or contact the AFFI Secretariat at (02) 501 5449, 0949.8890758 or email us at

About AFFI

AFFI is the premier community for credible entrepreneurs. It has innovative mentoring programs from committed and dedicated, seasoned entrepreneurs that have contributed to the success and growth of many businesses.


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