Achieving that ‘wow’ effect
It has been a constant partner of many homemakers and has never failed to impress and deliver that wow factor.
Given the wide range of products that it offers, the SM Appliance Center has become the preferred go-to place of many individuals in search of items that are sure to add color and vibrancy to their homes.
And what’s great is that it has continued to evolve with the market by constantly updating its look and product line up to ensure that it would be able to satisfy the needs of its most discerning shoppers.
Recently, the SM Appliance Center showcased its newly designed branch at the SM City Pampanga. The new look is a dynamic way of highlighting the most innovative products to help each Filipino transition into a digital home.
The 2,300-sqm store located at the ground floor of SM City Pampanga, in fact, welcomes customers with two entrances, creating a store environment with attractive focal points.
Here are some of the ways the SM Appliance Center made it more interesting for its shoppers in Pampanga.
Wood + greens = a modern yet homey ambiance
In a departure from the usual industrial feel associated with appliance stores, the new SM Appliance Center’s use of warm timber slatted finishes in its sloping ceiling at the entrance creates a warm and inviting feeling, much like that of arriving home.
The slatted timber ceiling and suspended pendant lights work to guide shoppers into the main display areas. The point of sale counters, on the other hand, provide a warm and natural environment with integrated greenery to further emphasize the familiarity of the home.
An easy and exciting customer journey
The main display area, with a striking and illuminated geometric ceiling, draws the shoppers into the main display area.
Here, the custom designed displays and consistent stylish illuminated signage make it easy for customers to find the product they are looking for.
Best and most trusted brands plus great service
In the store, customers can find the best and most trusted brands in the industry, as well as the latest gadgets and appliances fresh from the manufacturers. The SM Appliance Center has long been known not only for great value, but also for its great service.
The unique circular display units with cell phones and small devices are a welcome break along the customer journey, offering discovery and access to the latest gadgets and devices.
Lifestyle kitchen counters
The new look of the store features lifestyle kitchen counter set-ups with refrigerators, ovens, cooking ranges. and chimney and range hoods—giving shoppers a few ideas on how these will look in their homes, and how they can build their dream kitchens.
The SM Appliance Center is an industry appliance specialty retailer known for carrying the best and most trusted brands in the industry as well as the latest and greatest gadgets and appliances fresh from the manufacturers, great value, and great service. For the past 26 years, it has been on the forefront of the cutting-edge innovation and technology, introducing new merchandising concepts for modern lifestyles.
Now the No. 1 reseller of home appliances in the Philippines, the SM Appliance Center has 72 stores nationwide and has established a reputation for value and quality services in the marketing of home appliances.
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