Home Bro saw revenues surge to P4.5B in ’13
PLDT Home Bro, the wireless broadband service of Philippine Long Distance Telephone Co. (PLDT), tripled its business 2013 resulting in a total of P4.5 billion in revenues, the company Monday said in a statement.
Home Bro said gains were brought on by its low-cost plans, alongside efforts to improve services that allowed applications to be processed and activated within 24 hours.
“With the continuous growth in revenues and subscribers of Home Bro, we are offering more innovative plans and bundles for all our customers,” PLDT Home Fixed Wireless Solutions head Ava Española said in a statement.
“The significant increase in Home Bro’s subscriber base can be attributed to its becoming an important part of the Filipino family as an enabler of education for children. This 2014, we continue this thrust as we launch our new bundles to respond to the needs of families for laptops and printers in their homes so that kids may no longer go out to accomplish their school assignments,” Española said.
Home Bro is a service that provides subscribers with high-speed broadband for the home. It uses PLDT’s nationwide network to wirelessly deliver Internet service to Filipino families.
Launched last January 2014, one of Home Bro’s new bundle offers is Plan 1799, which gives subscribers unlimited Internet at 2 Mbps, an HP Laptop, and an HP printer for just P60 a day.
At the same time, Plan 1069, which comes with unlimited Internet at 2 Mbps and an HP printer, was also launched.
“We believe that the Internet is society’s great equalizer as it enables a large number of people to get an education. Home Bro is keen on making its reliable service available to all Filipino families to level the opportunities for everyone,” Española said. Miguel R. Camus
