Quantcast
Latest Stories

PH smartphone sales surge

By

More Filipino consumers chose smartphones over less function-rich feature phones in the nine months through September, a trend seen across Southeast Asia that is causing sales for the category to boom, results of a survey conducted by GfK showed Monday.

Philippine smartphone sales during the period hit $1.24 billion, up 39 percent, compared to the same period last year, based on GfK’s survey of seven countries in the region.

This translated to 5.1 million smartphone units in the Philippines, or an increase of 42 percent.

The increase comes as total handset sales volume in the Philippines dipped from January to September by 2 percent, dragged down by feature phones, whose volumes sank by 25 percent during the period.

The dominant operating system in the Philippines was Android, which accounted for 91 percent of total smartphone sales in the country.

The trend was seen across six other markets in the region, but the Philippines topped the list in terms of Android usage, followed by 83 percent in Malaysia and 81 percent in Singapore.

“The increasing affordability of smartphones, particularly in the developing markets, is helping many consumers in these countries make the switch from their basic feature phones to own their very first smartphone,” Gerard Tan, account director for digital technology at GfK Asia, said in a statement.

“It is worth highlighting the significant milestone of September being the month whereby sales penetration reached the halfway mark; where one in every two mobile handsets purchased in the region is now a smartphone,” he added.

Another smartphone feature that is rising in prevalence is larger screen sizes.

For instance, smartphones at least 4 inches in size, which accounted for 13 percent of total sales last year, have more than doubled their share.

In the first nine months of this year, one in four smartphones sold has a screen size of at least 4 inches.

“The latest trend in the market now is phablets, which is defined as mobile devices with cellular voice phone functionality and a display between 5.6 inches and 6.99 inches,” said Tan.

“Launched only recently around mid-2013, over 460,000 have already been sold and we will likely see greater take-up as more models enter market,” he added.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , sales , smartphones

  • Pinsan_ni_Mang_Kanor

    Siguraduhin lang na di utang ang pinambili ng mga yan ha, at may kakainin ka pa kung bibili ng smarphone.



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • Pro-Russian insurgents hold journalist hostage
  • UN heads say Syria aid needs ‘largely unanswered’
  • Captain who left doomed ferry had 40 years at sea
  • UK woman held for murder after children’s bodies found
  • Washington calls S. Sudan violence an ‘abomination’
  • Sports

  • UP nips St. Benilde; Adamson blasts RTU in Filoil women’s caging
  • Kevin Garnett responds to Raptors’ GM F word
  • Albert Pujols hits 500th HR of major league career
  • UST posts twin kill in Filoil pre-season cup opening day
  • Wizards beat Bulls in OT to take 2-0 series lead
  • Lifestyle

  • Entering the monkhood a rite of passage
  • Haneda International Airport: A destination on its own
  • Wanted: Beauty queen with a heart that beats for the environment
  • Kim Atienza: At home with art and design
  • Life lessons I want to teach my son
  • Entertainment

  • Bollywood Oscars, film stars come to Florida
  • Ex-Fox exec denies allegations in sex abuse suit
  • Kris Aquino backtracks, says Herbert Bautista and her are ‘best friends’
  • Summer preview: Chris Pratt enters a new ‘Galaxy’
  • Bon Jovi helps open low-income housing in US
  • Business

  • Toyota sells 2.58 million vehicles, outselling GM
  • McDonald’s 1Q profit slips as US sales decline
  • SEC approves SM’s P15B retail bond offer
  • $103M Vista Land bonds tendered for redemption
  • Oil slips to $102 as US crude supplies seen rising
  • Technology

  • Engineers create a world of difference
  • Bam Aquino becomes Master Splinter’s son after Wiki hack
  • Mark Caguioa lambasts Ginebra teammates on Twitter
  • Brazil passes trailblazing Internet privacy law
  • New York police Twitter campaign backfires badly
  • Opinion

  • One-dimensional diplomacy: A cost-benefit analysis of Manila’s security deal with Washington
  • No ordinary illness
  • Reforest mountains with fire trees and their kind
  • Day of the Earth
  • When will Chinese firm deliver new coaches?
  • Global Nation

  • Palace thanks Estrada for successful HK mission
  • Hong Kong accepts PH apology; sanctions also lifted
  • China won’t budge, wants PH gov’t to apologize to HK
  • Cha cha train to follow Obama visit?
  • No word yet on inking of US-PH defense pact during Obama visit
  • Marketplace