Magna cum laude engineer finds his passion in apple pies


CHITO Benito with his classic apple pie (P695 for a 9-inch pie) that started it all. photo by Ma. Esther Salcedo-Posadas

He is no ordinary civil engineering graduate.  He was a high school salutatorian at La Salle Greenhills before he went on to graduate with magna cum laude honors at the University of the Philippines.

Chito Benito’s choice of academic degree was influenced by his father’s long career in civil engineering.  He wanted to follow in his footsteps.  Thus after college, Benito went on to work for leading tech companies such as Motorola and Ericsson.  Until at some point, he had a realization.

“I think it’s not for me,” he explains that a corporate person needs to be somewhat charismatic (given the need to make justifications up the ladder), a trait that he doesn’t think applies to him.

“Medyo OC ako (I’m a bit obsessive compulsive).  I like getting to the bottom of things.”  But according to him, he is less of a people person.

In 2007, he resigned from his last corporate job to initially focus on building their new home.  By the time the house was finished a year later, he was already involved in a kart racing business (supplying parts) in Carmona.

The opportunity to bake pies came completely by accident, as what happens with many entrepreneurial ventures.  Around 2008, his wife Pateet wanted to bake some walnut pie and surfed the Internet for a recipe.  The baked pie didn’t turn out so well.

Even as a kid, Benito would help his sister in the kitchen.  So he decided to fix the recipe.  Together with his wife, the trial and error experiment lasted for about a year before they found a taste and quality they were comfortable with.  By 2009, they started giving away the apple pies and also started to develop blueberry cheesecake.  A year later, they were already selling to family and friends.

Benito says, “My experience in racing helped me to develop recipes.”  In racing, you have to tweak until you get a faster kart, he asserts.

CATHERINE’S Cakes and Pies recently introduced individual sizes for blueberry cheesecake, chocolate cheesecake, walnut pie and apple pie (P99). photo by Ma. Esther Salcedo-Posadas

Catherine’s Cakes and Pies (named after his youngest daughter) sells mainly through Facebook and has rapidly grown since the business officially opened in 2012.  According to Benito, the page has already garnered at least 1,400 likes and his pies have already caught the attention of foodies like Sandy and Nina Daza as well as Lori Baltazar.

What’s the secret?  Aside from product sampling and word of mouth marketing, Benito invests in Facebook advertising where he pays as little as P0.50 per click.

“What I learned about social marketing is that you need to do it constantly.  Looking back, if you don’t remember a product, you won’t think of buying it.  That’s why big companies invest in advertising,” he says.

Even for just one order of a 9-inch apple pie, Benito will personally deliver (P45 delivery fee) to Muntinlupa, Las Piñas, Parañaque, Taguig, Pasig, San Juan, Mandaluyong, Makati, Pasay and Quezon City.  He mentions that he now gets orders on a daily basis and schedules his deliveries on Fridays. He requires a one-day lead time for small orders. For orders worth P4,000 and above, he can deliver on other days.  His maximum production capacity per day is around 50 pies.

When asked whether he is content to maintain an online Facebook store he replies, “Yeah, it’s not enough.  I’m on the lookout for a store.”  In fact, he wants to be big enough to one day manage sending his apple pies to anyplace around the world.  But before he can do that, he has yet to achieve his retail store that will cost him an investment of around P1 million to P2 million to start.

In social marketing, Benito is careful about overselling his products.  That is the reason he likes Facebook advertising as it is a passive way of attracting customers.  He tries not to be intrusive. He is also still constantly developing his apple pies that if someone criticizes the products, he would search for a solution.  Benito also shares his self-taught business philosophy, “You have to have one perfect product or one really appealing product.  It’s better to have one than to have ten that are mediocre.”

For orders, call 0917-8409598 or 6592591.

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  • leocarias

    Nice exchange of ideas between Iggy Ramirez and GKLer you did it less rude words I am enlightend….great minds

    • rickysgreyes

      Much Ado About Nothing – Wiliam Shakespeare

  • bryanbrian

    Great. kung saan masaya doon ka.

    • walangusername

      suportahan ta ka!

  • Wan23

    wasted career investment. It’s like a college grad taking domestic helper work abroad.

    • MangTeban

      There’s a big difference between entrepreneur and domestic helper (though both deserve respect). As entrepreneur, he has the potential to provide jobs for Filipinos right here in our own country. Being a business owner is better than being an employee in my opinion.

    • joeyrivera

      I agree with you there are lots of domestic workers with college degrees here abroad. But I disagree that it was a wasted career investment. Most of them took those jobs just to leave the country and most of them pursued their careers after they received their landed immigrant papers which is usually 2 years after arrival(I’m talking about those who come to Canada)

  • Mea Culpa

    Okay lang yun…at least hindi siya nauwi bilang aktibista lang o miltante lang…

  • Julian de Sota

    good job. enjoy it.
    education is both consumption and an investment. countries with highest education level (years of schooling or education spending) do not necessarily become highly developed commensurate to their investments.

  • yew_tan

    He should have gone to baking school.

  • yew_tan

    Yan ang mangyayari kong sa Pilipinas ka lang kahit top graduate ka pa sa most prestigious institution at magna-cung anoano pa. Baker ang bagsak mo imbest na nagre-researsh sa Nuclear Physics, o nag-iimbento ng mga makabagong kagamitan o armas na makatulong ipagtanggol ang bayan. Buti na lang baker ang labas , hinde house boy o driver sa Saudi. Kailan kaya aasenso ang Pilipinas?

    • Iggy Ramirez

      Look at Atom Araullo. He went to the Philippine Science High School and finished BS Applied Physics from UP Diliman. All his education was paid for by the money of the people.

      Now he is working as a lousy reporter who wears some stupid corset-tight knitted shirt at ABS-CBN. And he squeaks like a mouse.

      He should have gone to Broadcast Communication if that is where he envisioned himself to be. There would have been a lot of kids from the provinces who could have been passionate physicists who should have been in his place, only that they were not able to compete with the training Atom got from the Philippine Science High School.

      He was my classmate in at least two GE subjects and I really thought he was going to make a good teacher.

      So much for Iskolar ng Bayan.

      • GKLer

        The people didn’t pay for his life, just his education. His life is up to him.

      • Iggy Ramirez

        Right. Now we don’t need to ask why our country is like this. Or why UP grads do not seem to make an impact in helping the country.

        Use up the people’s money, waste it, enjoy your life, and never look back. Anyway, that is your life to live. The hell with your country.

      • MangTeban

        Your disgust is disproportionate to your percieved “waste” of people’s money. It sounds as if the business man in this article stole from the public and is enjoying his life with the stolen money.

        If his business takes off, he can provide jobs for our countrymen, who can then send their kids to school. I don’t see how that is any less noble than being an instructor in a public university.

        If he had stayed with a multinational corp, would that have made him a better man? Have you tried working in the private sector? The competition there is cutthroat. There are UP grads who climb the corporate ladder without regard for right and wrong. They are the ones who really just took the people’s money and are not looking back.

      • Iggy Ramirez

        You are a bit exaggerating, my friend. Nobody said anything about stealing.

        If you enroll yourself in an Institution, where a substantial portion of your matriculation is subsidized by the government, you expect and you agree that you are going to repay it in some way commensurate to the education you’ve received after you graduate, right?

        Now, for example, I invest in your medical degree, expecting in some way that you are going to help the needy and provide some expertise in my hospital. After you graduate, you go baking some stupid pies. And then I say, OK. I’ve spent all my savings for your education but I am happy that you enjoy your life baking all sorts of pies. I can die in peace.

      • MangTeban

        Nothing was said about stealing, but it was certainly suggested by your words. “Use up the people’s money, waste it, enjoy your life, and never look back.”

        You cannot treat people like financial investments. A person is not a mutual fund. He can change his mind.

        “… you expect and you agree that you are going to repay it in some way commensurate …” Agreed, but if one can improve the economy by baking pies and being happy about it, who are you to judge that that is less laudable than teaching?

        Furthermore, UP grads are expected to serve the country, but there is no rule that you should do this within your chosen field. How can a college student predict what would make him happy in 10 years?

        “Stupid pies”? More noble than a judgmental observer who feels superior because he teaches at a public school. Pies may be humble, but not stupid. That’s something I did not expect to hear from another Iskolar ng Bayan.

      • Iggy Ramirez

        Wasting is not tantamount to stealing. Do not conflate something that is not agreeable with something that is criminal. You are trying to twist the meaning of wasting to indemnify someone by equating the deed with an evil act. Wasting is not evil, it is just being irresponsible.

        The Filipino nation has invested its money in the education of the best. The financial aspect may have been used as the instrument but UP students are an investment for the future of this country. And when your investment goes sour, it’s a loss. If it’s a UP student who turns his back, it’s a waste.

        I am not against baking pies per se. I am against someone who is smart and went to UP who could have taught or have done research but decided to bake pies instead. Let’s be real here: who says baking pies is more laudable than teaching? Have you ever heard of someone say someone baked pie and enlightened the youth? But can you not say the same to teaching?

        Yes, my friend. UP graduates are expected to serve this country regardless of whether it makes them happy or not. If you are just saying that you are going to serve the country because it makes you happy then you are the perfect epitome of a selfish person. People who had the genuine will to serve the country made so much sacrifices that they hardly made them happy. Some have even died, you know.

        You just want to serve the country if it makes you happy? That is the most depressing thing I have ever heard from a fellow Isko. If you live on that principle, you should not have gone to UP my friend. You are such a disgrace. You should get out of your comfort zone and see the realities of the people who so painstakingly sent you through college. After that, we can talk.

        I take back the stupid pies. That is too unbecoming.

        Your stance in fiercely defending Chito and Atom is an indication that you might be equally guilty as well: People who have chosen to do things that only make them happy and who believe that their selfish disposition is justified by a safeguarded principle of democracy, which ironically, is what many Filipinos have fought and died for. People who do not see the essence of democracy – people who only see democracy as an excuse to choosing to do something that makes them happy rather than doing what is right and noble.

        And they make us feel guilty by accusing us of being judgmental and superior for pointing it out.

      • MangTeban

        “Let’s be real here: who says baking pies is more laudable than teaching? Have you ever heard of someone say someone baked pie and enlightened the youth? But can you not say the same to teaching?”

        So finally you admit that teaching – in your opinion – is more noble than baking pies. :-) That explains a lot.

        By the way, it shoud be “about teaching”, not “to teaching”.

      • Iggy Ramirez

        Congratulations on your paper.

        We have a saying that no one is more blind than those who will not see. So I rest my case from here on. I have made my point across and it is up to you to twist it in however way you choose so long as it pleases you.

        If the country can live without people like me, I guess it will prosper with people like you.

        And about your little correction, consider this: You can say it TO me but you cannot say something sinister ABOUT what I do.

      • MangTeban

        “If you are just saying that you are going to serve the country because it makes you happy…”

        Sorry no, that is way off the mark. Given the choice between serving in misery, versus serving in happiness, any logical person should choose the latter.

      • MangTeban

        “Your stance in fiercely defending Chito and Atom is an indication that you might be equally guilty as well”

        My, my, you certainly have a judgmental, holier-than-though tendency. I almost cried laughing. For the record, I have been practicing my chosen field for years. I have even progressed that field by publishing new scientific knowledge in a very respected international journal, published by Springer.

        So, lest you cast your unapproving countenance and cluck your tounge, I am sorry to disappoint you, but I am not “equally guilty”. Neither are Chito and Atom.

        Something tells me that deep inside, you really want to do something else with your life, but are too narrow-minded to consider the move, or too proud. Well, at least you get to look down at us who are a “disgrace” to UP. Must be a good feeling, perched up there.

        Prideful instructors who think they are better are a dime a dozen. Even UP has its share of those. They are not as important to the universe as they think, and no big loss when they leave. I hope you are a better instructor than that.

      • MangTeban

        And by the way, a university education prepares you for anything – not just your field of specialization. That’s the difference between graduates of 2-year vocational courses and graduates of a university.

        That’s why we have “GE” (general education) subjects. We are expected to become universal men and women, not one-dimensional engineers (or teachers).

        Chito’s education is helping him improve his life, and our country’s economy along with it. In my years of working, I have paid taxes that have probably paid for Chito’s education (and my own) many times over. And unlike you, I am at peace.

      • Iggy Ramirez

        Your idea of the GE courses is closed-minded indeed. GE courses are not to prepare you, they are to open your eyes to the possibilities of where you could make use of your talents and training. UP does not think of its students as helpless toddlers, that’s why it teaches them GE courses to “prepare them” but extraordinary men and women who could change this country regardless of the background that they may obtain after graduation. Where have you encountered being baby-stepped when you were still a student?

        Paying taxes is a rule my friend. Other people who have not gone to UP are also paying their taxes. You are not other people. Certainly, you are not supposed to compare yourself with them. You have a much bigger responsibility to this country than simply paying your taxes, right?

        And how can you be at peace with a country in shambles? I know, because you have forgotten where you came from and you have chosen to take the easier road.

        No UP student would be more choked to let those words flow freely from his mouth than someone who could utter the words that you’ve just said.

      • MangTeban

        Your stand on GE courses is incoherent and frankly, nonsensical.

        Can’t really reason with someone who sees himself as more noble based on his profession. But hey, it was worth a try. ;)

      • WeAry_Bat

        Sorry to butt in so late especially with the heavy Mang Teban in the round…

        But consider maybe this…Failure in the their chosen occupation. Chito saw this coming and wouldn’t take the next higher step. Atom maybe couldn’t take the next equation.

        I am also one whose UP course does not match the current job except for one thing (two courses) which was what I always wanted to do. It turns out that one thing leads to something higher (systems, security) then higher (business).

        In my college time, I couldn’t get what I wanted to do because surprisingly, the machine shops, the quality of electronic and digital parts were not available. I estimated it would take a miracle in digital signal cleaning to get an image from the reflection of a laser, let alone getting a clear signal. Now you have an idea where I came from.

      • GKLer

        When did investing in education equal to waste?

      • Iggy Ramirez

        Are you serious? We are talking about it.

      • GKLer

        Let me summarize what -you- have been saying using this analogy:

        Dad pays for kid’s engineering education.
        Dad wants kid to live life as an engineer it seems.
        Kid decides to be a dancer/cook after finishing engineering.
        Dad is furious and calls his investment a waste.
        Dad thought he bought an engineer instead of a dancer.
        Dad thought he could control his Kid’s life because he paid for it…

        am I right so far?

      • Iggy Ramirez

        I’m sorry, but no.

        Dad let the kid choose his own degree to pursue.
        Dad let the kid choose his own school.
        Filipino people pay for kid’s engineering education.
        Kid chooses to bake a stupid pie after completing college.
        Dad is glad that kid finally finds happiness in a different field.
        Filipinos are glad that kid finally decided not to make use of the expensive education (unsubsidized tuition fee in UP costs about P74,000 for a 20-unit matriculation) they have paid for because they understand that after 5 years in college and spending a fortune on his engineering degree, the kid had somehow matured and understood that the most important thing in the world is to think about yourself and your own happiness.

        Everyone is happy and goes home with a piece of the pie.

        The kid might have deserved to have gone to UP because he may have been one of the top scorers. But going to UP and letting the people pay for your education comes with a responsibility in the form of serving the country in the field of which you have been trained in. If you don’t want to do that, then simply pay the University back for what it has spent for you, multiplied by the inflation factor and opportunities lost by other candidates.

        Not only have you wasted your time, you have also wasted the people’s money and someone else’s opportunity by baking stupid pies, which, strangely enough, did not even require a college degree.

      • GKLer

        You are muddying -your- own statement. It’s this simple:

        You said Atom’s education (Physics) was paid for by the people. Instead of becoming a physicist/teacher, he became a reporter. To which you are complaining like a disappointed “Dad” who wants to control every aspect of his Kid’s life including his job/career choice. RIGHT so far?

        Get real! This is -not- a communist country, where the State owns you, your family and even your pet.

        The people paid for his education –nothing– else. The UN charter on human rights states he has every right to an education.

        He got his scholarship because he obviously deserved it. Not everyone qualifies for something like that. Now if the scholarship’s fine print states he has to pay back the tuition, then his salary at his reporter-job will allow him to do it because he has a degree that helped get him a job. If the fine print doesn’t say anything, then good for him, he got a “free” ride which he obviously deserved. End of story. He became a productive/educated member of society rather than a drunk at some bar with 10 kids to support.

        It is not Atom’s responsibility to “guide” the direction of this country. His responsibility is his life now that he is equipped with UP education, in the same way it is not the people’s responsibility to direct/control his life. You cannot ask for more than that, unless it is the person’s job to guide the country.

      • Iggy Ramirez

        Why did you get something you did not need in the first place? After all of those years of schooling, you haven’t learned a thing about taking responsibility? And you called yourself an activist while in UP? The irony is overwhelming.

        Nobody is forcing Atom to do that. That’s the beauty of a democracy. But being in a democratic society doesn’t mean you can always do what you want to do. People have fought and died to keep the democracy in this country. All you’ve got to do is repay this country that has sent you to a very good school.

        Chito Benito should have gone to the Philippine Culinary Institute or Atom should have taken Broad Com.

        Or, we could just forget everything and go home happy. Either way, this is what this country is built from: Selfishness and lack of responsibility.

      • GKLer

        1. Your question: Why did you get something you did not need in the first place?

        Who knows, try asking them. Maybe they changed their minds. They have a right to do that. Or maybe it’s a simple as this: teacher makes P15000/month. Baker makes P15000/month plus he is the boss and gets to hire a pretty assistant.

        2. There are -many- ways to repay the country even if the fine print doesn’t insist on it. One way is to just live an honest life.

        Can anyone ask for more? NO, it’s not up to us. It’s HIS life. If you want to dictate the direction of his life, this would be a communist state.

        3. Do you see the smile on Chito’s face? That looks like a very happy engineer-turned-baker. Do you want to dictate what his happiness should be as well?

        4. As for UP’s activist idealism – it’s naive. Give that fresh graduate 20 years of real life plus children to feed, and all that country-first-idealism will vaporize and become “I need…I need…I need… to earn a living”. Some like Chito is smarter – he is getting out of the employee mindset “rat-race” by becoming a businessman.

      • MangTeban

        GKLer, he does sound like a young graduate, or at least someone who has not spent years in the real world. :) I strongly disagree with his judgment of the man in the article (Chito) but something tells me he is saying these things out of naive idealism.

      • GKLer

        The USA has about 5000 scientists per 1 million population. It has many of the top schools and produces top graduates as seen in QS ratings. It is the number one country in the world in terms of economic and military power.

        Despite all that, 15% of its population is in poverty (about 47 million people). US debt is almost $17 trillion. Government services are starting to shut down, including schools since it cannot afford to pay the teachers. About 20 cities are even considering filing for Chapter 11 bankruptcy (eg. Detroit). The China economy will likely overtake the USA by 2019. Chinese literacy rate is 95% compared to the USA’s 99%.

        So no, it doesn’t mean having the best graduates and Universities equals a great and prosperous country.

      • Iggy Ramirez

        Below poverty line in the US is defined as an annual income below $23,000 (PhP 1 million). The poorest in the US would make a millionnaire in the Philippines.

        The Philippines is a million light years away from the US. The US trains the world’s intellectuals and leads the world in innovation and research.

        Thanks largely to its excellent education provided by its excellent educators.

        Meanwhile, in the Philippines, despite the overwhelming lack of intellectuals, many of them have turned out baking stupid pies.

        You’re right. Not having the best graduates equate to being prosperous. It just makes the country less happy.

      • GKLer

        You have data on how happy a country is? (eg. World Happiness Report)

        Let me tell you, the USA and China are not even in the top 10. The top is Denmark.

        There is no “directly proportional” correlation between
        +economic power (which will be China at the top in a few years, though currently it is the USA),
        +education (top is USA), and…
        +happiness of a country (top is Denmark).

        You also said “baking stupid pies”. There is nothing wrong with baking “pies”. It seems you think it’s nothing. It is -honest- living. In the USA alone as of 2011, cupcakes are a $6billion/year industry !! In China, mooncakes are a $2billion/year industry !! The global baking industry will be worth $310 billion/year by 2015.

        Why don’t you check what it is worth in the Philippines and see if it is “stupid”.

        Do you know why there are so many millionaires that came from Lipa City? Let me spell it: B A K E R Y

      • Iggy Ramirez


        When I said less happy, I meant it sarcastically.

        But on the subject of correlation between economic well being and happiness, a recent report, which I believe is the same thing you are talking about here, indicates that the happiest countries are generally economically well off. Most of the unhappy citizens on the other hand are people from the destitute regions of Africa and Asia. You just don’t read the top 10 to qualify your argument; you have to read all of the countries listed.

        In the USA, most pie makers are either unschooled or graduates of culinary institutions. In the Philippines, they are engineering graduates of top universities.

        If cupcakes in the Philippines are even worth as much as the fraction of what they make in the USA, then by all means, let all our engineering graduates bake pies. After all, this country could survive in this fancy piece of culinary pretensions.

      • GKLer

        Ok, let’s not look at countries then.

        Let’s look at some of the richest people who are all college drop outs: Bill Gates (Microsoft) , Mark Zuckerberg (Facebook), Steve Jobs (Apple), Lawrence Ellison (Oracle), Michael Dell (Dell), Ralph Lauren. Guess who is still the richest man in the USA: Bill Gates.

        Let’s look at the Philippines top 4 billionaires (each worth at least $4billion) and see if there is a correlation: Henry Sy (Assoc Arts in Commerce). Lucio Tan (BS. Economics), Enrique Razon (BS B.A.), Andrew Tan (studied accounting at UE).

        There’s a PH billionaire Edgar Sia II who is a college dropout.

        So far, by your reasoning, Andrew Tan should have become an accountant – an employee instead of a businessman.

        Any conclusion? Being rich has nothing to do with your college degree.

        Now if you think being rich = happy. Think again.

      • Iggy Ramirez

        You forgot one thing.

        They all paid for their degrees and/or they went to private universities.

        Bill Gates – Harvard
        Mark Zuckerberg – Harvard
        Steve Jobs – Reed College
        Lawrence Ellison – University of Illinois-Urbana/University of Chicago
        Michael Dell – University of Texas at Austin
        Ralph Lauren – Baruch College
        Henry Sy – FEU
        Lucio Tan – FEU
        Enrique Razon – De La Salle
        Andrew Tan – UE
        Edgar Sia II – Hua Siong College of Iloilo

        They were free to do what they want because they paid for their own tuition fee.

        And who told you that any of the people you’ve mentioned are miserably sad because they are rich? Do you even hear yourself?

        Your research is impressive but sadly, they all turn against you.

      • GKLer

        1. Your logic is flawed here: “They were free to do what they want because they paid for their own tuition fee.”

        Are you saying if you are a scholar your freedom is void??
        They were free because they don’t live in a communist state.

        2. I didn’t say any of them were sad. In fact I didn’t comment on their happiness. What I did was to point out an obvious correlation: Being rich has nothing to do with your college degree status.

        Next I said “Now if you think being rich = happy. Think again.”

      • Iggy Ramirez

        Don’t confine freedom in the context of communism alone. Surely, no freedom is absolute and definitely, communism has its own merits. But I would rather have a democracy.

        What I am trying to say is that if any of those people above has gone to a publicly-funded institution and had their education subsidized by the people’s money, they ought to repay the country in a way relevant to their field of study. They ought to take responsibility in helping the nation because they chose to avail themselves of the scholarship paid for by the Filipinos when they could have chosen a private one and would have spared us this kind of discussion.

        But let’s look at our special case: An Engineering graduate who did a morose soul-searching finally decided to bake pies. A sartorially confused Applied Physics major finally decided to be a reporter.

        Let’s also look at what could have happened to some other students who were not able to get into the program because well-to-do students, like Chito and Atom, were better equipped when they decided to enroll in their majors that they did not use: A promising student from the Barrio who wanted to pursue Civil Engineering from UP decided to be a farmer because his parents could not afford to send him to a private university.

        A student who wanted to become an Applied Physicist failed to make the quota at UP because he missed a point. The course is only taking 40 per batch and he was ranked 41st.

        Who took away the slot for that promising student? Chito Benito, who eventually ended up baking pies.

        Who took away the last slot that could have made the dreams of a young man come true? Atom Araullo, who eventually became a disaster at reporting.

        You see, my friend, your decision does not only affect your life, especially, if you are dealing with a privilege.

        So, what else do we learn when they exercised their so-called freedom?

        1. Wasted their time on something they did not want to do.
        2. Wasted the people’s money on something they did not want to do.
        3. Deprived other kids of something they really wanted to do.

        I use the term repay loosely to mean that giving back is not all about money.

      • GKLer

        1. You: “they ought to repay the country in a way relevant to their field of study”

        I disagree. You cannot enforce your country-first-idealism on anyone but yourself. If they agree with you great.

        2. You: “Let’s also look at what could have happened to some other students who were not able to get into the program”

        There is no point in pondering on what could have been. There would be thousands of possibilities. I could have stayed home, but because I went out I …………….. get it?

        Chito and Atom deserved those slots, no one else at that time did. Would you rather say, we won’t choose Chito or Atom because [xyx] and go for the second or third best candidates because [wxy]?

        3. We live in the present, not “what could have been”.

        4.1 Wasted their time? My friend it is theirs to “waste”.
        They are free to do so.

        4.2 Did they waste the people’s money? I don’t think so. They are productive members of society who pay taxes right?

        4.3 They did not deprive anyone. They had every right to take slot “1” because they were “1st”. Do you want the 2nd best guy to take slot “1”???

        5. Do Atom and Chito pay taxes????
        There’s your answer – they are giving back to society already.

        Some give more, some take.

        6. Finally, I wouldn’t presume to impose my will on anyone like Atom and Chito. Whatever they decide, they are free to make those decisions whether right or wrong.

        I won’t lose sleep over someone else’s plate, I have enough to worry about on my own plate.

        If you are married, and you try to impose your “will” on your wife, my friend, you will lose her eventually.

      • Iggy Ramirez

        I had been out for a while and this reply may come as a little too late. I would only apologize for that.

        It’s good that you have taken this issue point-by-point and let me answer each one of them:

        1. If you do not have the will to put your country first, then we are indeed, please excuse my french, fúcked up . That pretty much sums up why this country doesn’t seem to get off from this murky place — because everyone thinks only of himself and wouldn’t think of anyone else.

        2 and 3. If you do not look back at the past, you would be lost into the future. Let me quote that famous line in tagalog “And hindi lumingon sa pinanggalingan ay hindi makakarating sa paroroonan”. Only people who would want to avoid responsibility would say that.

        4.1 You are right. It is theirs. But they went to a school paid for by the money of the people who could have spent it to something else worthwhile. Only arrogant people who do not care about others would say that.

        4.2 Yes, they are productive. So are the people who went to private universities and paid their own tuition fees. Tax is compulsory. It’s a rule and everyone has to do it. It’s not like they are paying taxes out of their own free will. Then that means people who went to private universities are doing much more for this country than those who went to UP. It’s quite sad if you think about it.

        4.3 If I ever knew that the best will be useless. I would have settled for number 2 or number 3. Going to UP my friend is not a right. It’s a privilege. And the government was happy to award the slot to the best so that the best can contribute something to the country. That is how it works.

        5. People who went to Ateneo or De la Salle are paying taxes too. As I’ve said before, it is not optional. It is the rule. I am not saying that following the rule is not a contribution to society. But you went to a top government school, where your tuition had been paid for by the Filipino nation. Filipinos are expecting more from you than just simply paying your taxes right?

        6. Extremely atrocious point. This country needs the best so that there would be someone who would steer it in the right path. That’s why even though it has to pay for the best’s tuition fee, it does so because it would make sense in the future. If it is not the best who would guide this country, then who else will? The government is not supposed to waste money on someone who could not make up his own mind or who could not make the sacrifice to contribute something extra to the country.

        There is nothing more selfish than the thing you’ve just said. And I can see that the last ray of hope this country has has totally disappeared. UP has made a mistake educating the best selfish students. The dizzying list of Centers of Excellence at UP is, in effect, meaningless.

        I will not impose my will on someone I would marry. I expect that the someone I marry shares my ideals and not being selfish.

        We have not produced a Jose Rizal ever since and now we know why. It is fairly clear to see that we won’t be having anyone anytime soon based on the reasoning of the very people who went to the school that is supposed to be the source of the very likely candidate.

      • MangTeban

        And what have you given back to the country, Isko?

        Better a happy reporter (or baker) than a cranky scientist (or commenter).

      • Iggy Ramirez

        I am working as a researcher and an instructor in a public university.

  • trader1nb

    he is using (Pi()* D^2)/4 to get the area of his Pie.. Where Pi =


    accurate to 1000th digit. Lol!

    • Iggy Ramirez


      The same thing applies to math. If you don’t remember it, you won’t use it.


    ABA, e, masarap talaga yang epol pie. tsaka wolnat pie. Pero ang pinakagusto ko a yng TEENA PIE.

  • disqus30

    I think it is a waste of his engineering career from UP, a top government university of the Philippines. He should have already his own construction or consulting firm since he is a civil engineer.

    • Fall2011


    • rickysgreyes

      I don’t think so, doing what you love Or being passionate about a business is more important. Tony Tan Caktiong is a chemical engineer btw. IMHO.

      • Pinsan_ni_Mang_Kanor

        And so as Lucio Tan.

      • Iggy Ramirez

        And so is Jeffrey Hidalgo.

      • Pinsan_ni_Mang_Kanor

        And so is Mang Kanor

      • 1Fz20

        ah, iba naman kaso si LucioTan, pero sina Gokongwei, H.Sy and similar others are storybook/casebook rags-to-riches accounts very few can duplicate.

    • rightist

      Sometimes it takes time to know what you really want it life. I am glad that he found his happiness and can still support his family. It is a waste of life if you are living according to someone else’s expectations.

    • 1Fz20

      due to lack of the right opportunities or a career path, he just took whats available in the country, underemployment typical of most our graduates sayang talaga, top civil up grad naging electronics?something must have happened why he chose that path.

      • MangTeban

        According to the article, he resigned by choice. Corporate life was not for him. Therefore he is not “underemployed”.

    • Iggy Ramirez

      I think so too.

      I hope he teaches part time at schools so that students may have something to look up to.

      Earning is one thing but being intelligent is to have to carry some form of responsibility for this country especially if it is the people’s money that got you through your education.

    • les21reago

      Mixing things is Civil engineering…for example CONCRETE.Portland or other cementitious material), coarse and fine aggregates,
      water and chemical admixtures. The method of mixing will also be
      specified, as well as conditions that it may be used in.
      And so is BAKING plus PASSION is of course not a waste.

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