Quantcast

BEYOND THE OB-VIOS

Toyota launches the next generation of its best-selling sedan Vios

By |



Toyota Motor Corp. president Akio Toyoda (right), Toyota Motor Philippines (TMP) vice chair Alfred Ty (left) and other TMPC officials pour champagne on the all-new Vios during a rolloff ceremony at the company’s plant in Sta. Rosa, Laguna.

Chances are, you cannot take a journey in Metro Manila without seeing a Toyota Vios. Whether it’s a family car picking up kids from school, or a souped-up TRD version zipping along the highway, or a base model doing taxi duty, the Vios is literally everywhere in the city. As Toyota’s best-selling passenger car, the humble sedan has enjoyed immense success. More than 100,000 units have been sold worldwide. It’s no surprise that Toyota Motor Philippines is about to replace a model that is still at the top of the car charts, with its all-new successor. The company’s philosophy of kaizen, or continuous improvement, demands no less.

So it is that the third-generation Vios bows with a slew of improvements over the outgoing model. Chief among these is the car’s snazzier suit. The new Vios looks decidedly sportier, with sharper lines and more attention to detail. The headlamps are eye-catching trapezoids linked by a simple chromed grille. A large black lower intake, as is custom for most of today’s designs, defines the Vios’ face. A sharp crease flows from headlamps across the doors, to the taillights. Another character line starts from the front bumper and continues upwards on the side doors. The 1.5-liter variants get projector-type headlamps. It’s a welcome departure from the old car’s anonymous blob shape, and is keeping with the company’s new family look, as seen on the new RAV4, and soon on the new Corolla.

The Vios grows significantly, stretching from 4,300 millimeters to 4,410 mm long, and 1,465 mm to 1,475 mm tall. Width is unchanged at 1700 mm. The bigger footprint reportedly translates to a larger interior space.

More upscale look

Inside, the Vios goes for a more upscale look. The upper dash is covered in black plastic, while the lower surfaces are beige, with metallic trim delineating them. Overall, the effect is to make the cabin look more spacious, while minimizing reflections on the windshield. Gauges are now located behind the steering wheel, Toyota abandoning the central instrument panel of previous generations. The audio head unit is instead mounted high and center on the instrument panel. The 1.5-liter variants get leather steering wheel and shift knob, six-speaker audio system, and a trip computer.

Vios variants and pricing are: 1.5G A/T P847,000; 1.5G M/T P812,000; 1.3E A/T P762,000; 1.3E M/T P727,000; 1.3J M/T P630,000; 1.3 Base P592,000.

Going for the wide catch

It’s apparent with the pricing that Toyota is going after a wide catch, from both the fleet market with the base model, as well as those looking for more luxury.

Vios is powered by four-cylinder DOHC 16-valve engines. The base models get the 1.3-liter displacement, which produces 85 horsepower and 122 Newton-meter. The upper variants get the 1.5-liter for more power: 107 HP and 142 Nm. The engines mate to either five-speed manual transmissions or four-speed automatics.

The 1.3-liter cars will ride with front disc and rear drum brakes, while the 1.5G will have four-wheel disc brakes with ABS and EBD. The 1.3E also gets ABS and EBD assist. 1.3E and higher variants ride on 185/60R15 tires on alloys, while the lower variants get steel wheels shod with 175/65R14 tires.

The Vios has attained its best-seller status because of perceived reliability, ease of maintenance and value for money, the defining qualities of a Toyota. Now under chair Akio Toyoda, the Japanese giant is attempting to add fun to its ownership proposition. Toyota says that the Vios incorporates the new “Waku Doki” or “Fun to Drive” philosophy. That shouldn’t be difficult, as Toyota already had a quite-fun-to-drive small car not so long ago in the first-generation Echo/Yaris. If just a little of that car’s pleasing handling translates to the Vios, we just might have some fun even in the B segment.

Speaking of more fun, the Vios will continue to be assembled in the Philippines. This will benefit Filipino skilled labor, as well as Toyota Motor Philippines’ dozens of local suppliers and their employees. Toyota says that the company’s world-renowned manufacturing has been incorporated into local assembly.

Vios will be available in these colors: white pearl, freedom white, silver metallic, gray metallic, black, red mica metallic, dark brown metallic and orange metallic.


Follow Us






Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

  • WeAry_Bat

    I thought the Vios was a subcompact, not a sedan/saloon.

  • sanjuan683

    Iba talaga mag design ang mga Japanese daig na daig ang mga American cars. Tinalo ng Japan ang US sa bentahan ng kotse sa America. hahahahaha Malaki ang respeto ng US sa Japan isipin mo nakakapunta ang mga Hapon sa US na wala na bisa, kasi maunlad ang bansa nila kaya hindi maapi ng ibang bansa. Poor english sila di tulad ng Pinas galing sa englisan pang OFW naman hahahaha mayayabang ang Pinoy magaling daw sa english pero parang lang magtrabaho sa ibang bansa. Di tulad ng Japan wala sila OFW sagana ang trabaho sa kanila bansa. Kailan kaya magiging Japan ang bansa natin Pinas.

    • dodong1

      never dahil ang mga pilipino utak talangka pa rin….PHILIPPINES WILL STAY AS A TURD WORLD COUNTRY FOREVER!!!

  • Ganny Espinas

    approve yan!!! imagine kun gaano kaganda mga yan pag naging taxis na.

  • tanga_hanga_ni_abnoy

    i like honda’s City…5-speed semi-auto (paddle) and full auto drive..parang bulldozer ung harapan neto

  • Just_JT

    This Gen 3 retrogressed in the sense that it is back (Gen 1) with the protruding antennae.

  • alcbu

    Buy the Mitsubishi G4 sedan instead. A lot cheaper and bigger leg room than this one

  • RiverHorse

    toyota did away with that dorky center gauges? time to buy one, now! :D

  • josh_alexei

    Seen a few of them and it is in the class of Honda Fit, which is also a very fuel efficient car. But Toyota best Seller I believe is its Iconic Corolla which competes with Honda Civic in the class, but with the entry of the Korea’s very cute Elantra and the Skyactive Fuel Efficient Mazda Technology (dierect injetion engine gas engine)the market is very competitive.

  • ren aquino

    i still love last year’s model of vios.

  • Pilipinas Blogger

    Will there be a 4th gen. honda city coming soon?



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement
Marketplace