Latest Stories

Stop, INQSnap, and Go!

The road to the future will be paved with Augmented Reality



We live in exciting times. At no other point in motoring history have we paid as much attention to an automobile’s Human Interface as we do today. GPS Navigation? Check. Bluetooth Car Kit? Check. Back-up Video Cam? Check. These are just a few of the innovations that have become standard features in many of today’s car models.

And yet, there’s more where they came from. In a race to build-in enhanced driving features, car manufacturers have created prototypes that allow drivers to view trip information and road conditions from their windscreens. Imagine being forewarned of roadworks or crossing pedestrians a few hundred meters down the road or driving down Kennon on a stormy night at near zero visibility with only “road markers” on your windshield to guide you. Likewise, LTE-enabled cars will soon take the boredom out of long road trips as interactive windows begin to feature places of interest that are along the way. Quite clearly, the road to the future will be paved with Augmented-Reality.

Inspired by these developments, the Inquirer Motoring editors have put together the first issue of what may well be the future of automotive journalism. From today’s pages, you can now view insider videos from the Manila International Auto Show, watch Russ Swift and Atoy Llave’s winning car drift action, and download the “Fast and Furious 6” clip in time for today’s world premiere with the movie’s stars around! If you’re in the market for a new car, our car ads are now augmented-reality enabled. Visiting a virtual dealership, booking a test-drive, or even customizing your car can now be done from where you’re reading the Inquirer.

All this and more is made possible with the Inquirer Mobile app for iOS and Android devices. To download this for free, visit www.inquirer.net/inqsnap. Once installed, click on the INQSnap icon and hover your mobile phone or tablet over any page with the INQSnap logo.  Watch out for the icons that will lead you to richer content and a more engaging Motoring reading experience.

Don’t say we didn’t warn you. Happy INQSnapping!

(Megamobile is the mobile development unit of the Inquirer Group of Companies (IGC) that provides mobile and digital applications for various platforms to implement the IGC’s digital strategy for tablets, smartphones and other mobile devices.)

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: augmented reality , INQSnap , Motoring

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Man wins half marathon, dies in Argentina
  • Clouds to bring slight relief from summer heat
  • Canadians rally to legalize marijuana
  • S. Korea ferry transcript reveals evacuation panic
  • Obama, family cause a small stir at Easter service
  • Sports

  • Reigning champs Miami open playoffs with win
  • Spurs subdue Mavericks in playoff opener
  • Wawrinka beats Federer to win Monte Carlo Masters
  • Ageless Hopkins pitches 50-50 Mayweather deal
  • Goodbye MGM, Las Vegas for Pacquiao?
  • Lifestyle

  • Miss America: Don’t suspend teen over prom invite
  • Transitions and resurrection in the performing arts
  • ‘Archaeology tour’ of Cebu’s heritage of faith
  • Historic Fort Bonifacio tunnel converted into a septic tank
  • ‘Imports’ from London, and play of the year
  • Entertainment

  • ‘Captain America’ stays strong atop US box office
  • Easter musings
  • Solenn in shorts
  • Unmerry mix of attention-calling moves on ‘Mini-Me’ TV tilts
  • Persistence pays off for The 1975
  • Business

  • BDO seen keen on bidding for Cocobank
  • Bataan freeport investment pledges up 1,302%
  • Golden Week
  • Bourse to woo Cebu stock mart investors
  • Supper power
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Gigi’s home
  • Palace stonewalls on MRT inquiry
  • Couple of things too
  • There is plenty of water behind Wawa Dam
  • Triduum thoughts of a young boy
  • Global Nation

  • Search for Etihad passengers launched
  • Japan presents $57-B ‘dream plan’ to solve Metro congestion
  • Tim Tebow’s charity hospital in Davao seen to open in 7 months
  • OFW died of Mers-CoV in Saudi Arabia, says family
  • Aquino, Obama to tackle US pivot to Asia during state visit
  • Marketplace