Phoenix, Trans Sport Show renew tie-up
Philippine Daily Inquirer
Phoenix Petroleum Philippines, the country’s youngest and most progressive petroleum brand, continues its partnership with Trans Sport Show for 2013 slated on May 30-June 2 at the SMX Convention Center by Mall of Asia.
The leading independent petroleum company confirmed this partnership—the second year of a 5-year contract between the two companies—with the slogan “Phoenix Petroleum Fuels A Driving Generation.”
This year’s Trans Sport Show will be its 22nd run as an interactive, entertaining and experiential forum for car enthusiasts to witness excellent executions of automotive aftermarket design concepts, current technologies, car restoration and automobile heritage.
Phoenix Petroleum is the No. 1 independent and fastest-growing oil company today with an expanding network of operations nationwide. It is engaged in the business of trading refined petroleum products and lubricants, operation of oil depots and storage facilities, shipping/logistics and allied services.
“We are sincerely happy that a young and visionary company like Phoenix has decided to continue this pact with Trans Sport Show, which in turn is the longest-running auto show of its kind in the Philippines, and possibly in Asia,” said Tradeshow International president Sophie de los Santos.
Phoenix Petroleum started the partnership in the highly successful 2012 Trans Sport Show (TSS), aligning its vision of “Fuels Life” with the strong market attraction of the show. The perfect fit benefited both brands, resulting in stronger ticket sales for TSS while creating a brand campaign for Phoenix Petroleum.
“Phoenix Petroleum is very happy with its collaboration with Trans Sport Show. We were able to deliver our message of our technologically advanced fuel formulations at affordable prices successfully to our customers,” said Phoenix brand and marketing manager Celina Matias.
Rated highly by car enthusiasts and respected by the automotive public in general, the Trans Sport Show has been for many years selected as a perfect venue for new product launches. Since it opened the stage in 1992 as a real car enthusiasts’ show, the TSS is now one of the most popular automotive brands in the industry today, easily recognized by at least two or three generations or the “car crazy.”
Trans Sport Show is the longest running and most enduring car show in the country, organized by industry professionals and car enthusiasts themselves.