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Nielsen names Asian-American as public affairs VP

New Nielsen VP Betty Lo

CHICAGO–Global information and measurement company Nielsen named Betty Lo vice president of public affairs earlier this month. Lo will be based in the company’s headquarters in New York.

With more than 18 years of experience in public affairs and corporate communications and organizational development, Lo also will be responsible for leading Nielsen’s outreach programs in Asian-American communities.

In her new role, Lo will lead efforts to enhance Nielsen’s outreach with various stakeholders, including non-profit and philanthropic organizations, special interest and civic groups, and business and industry partners.

“We are delighted that Betty has joined our public affairs team. I know that her broad range of professional experiences will be a major asset in our important work with various Nielsen stakeholders,” said Don Lowery, senior vice president, government and public affairs.

“She also has a tremendous track record in working with Asian-American communities and organizations throughout her career, and I am confident that Betty will be an outstanding leader in our strategic public affairs efforts.”

Prior to joining Nielsen, Lo served as senior manager of organization development for Newell-Rubbermaid in Atlanta, where she successfully led all organizational development strategies and change management solutions in support of the company’s global supply chain programs, along with sales and operations planning initiatives.

Lo holds an executive Master of Business Administration degree from Emory University and a Bachelor of Arts in International Business and Political Science from Wesleyan College. As part of her successful and diverse career in public affairs and corporate communications, Lo held progressively responsible management positions with The Coca-Cola Company, the world’s largest beverage company. As an active member of the community, Ms. Lo serves as a mentor to young professionals and on the board of the National Association of Asian American Professionals – Atlanta. Ms. Lo is fluent in Mandarin Chinese.


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