Demand for data protection system seen rising
DEMAND for data protection and recovery products will boom in the Philippines as more businesses expand online, use social media and rely more on technology to grow, according to Malaysia-based Vanilla Applications Sdn Bhd and its Philippine partner INFOStorage Corp.
Andrew Martin, CEO of Vanilla Applications, said in a briefing that interest in data back-up and recovery products, particularly those offered by UltraBac, seemed particularly high among medium-sized companies in the Philippines. This is not surprising given UltraBac’s expertise serving large companies and institutions, including US embassies worldwide and several defense-related agencies, he said.
This is the initial feedback from the Philippine market but as more business owners become aware of UltraBac’s enterprise-class data back-up and recovery offerings and the price points for small and medium businesses, the company expects demand from smaller entities to surge, Martin said.
Melina Hwang, co-founder of Vanilla Applications, said the company was bullish on the Philippines as studies showed businesses, large and small, found the demands of a 24/7 Internet-based economy becoming more relevant to everyday business.
“Even small businesses in the Philippines are getting affected by customer expectations of a 24-hour access to their services,” she said.
“UltraBac is unique in offering technologies that provide enterprise class data protection and amazingly fast data recovery in the event of a system crash at a price point that meets the budgets of smaller Philippine companies. The simplicity of our products also makes them well suited to companies that do not have extensive in-house technical expertise,” she said.
UltraBac offers Continuous Image Protection (CIP) technology, which is embedded in both UltraBac Back-up and Disaster Recovery (UBDR) Gold and UltraBac Warp. With his technology, combined with the so-called bare metal recovery capability, every change to data in a computer and/or server is captured and protected. “In the event of all out disaster, we can recover the data in a completely different server in a matter of minutes,” Hwang said.
Vanilla Applications is the Asean representative of Washington-based UltraBac Software. The Kuala Lumpur-based company recently appointed INFOStorage as UltraBac distributor in the Philippines amid expectations of high sales potential for UltraBac continuous data back-up and quick recovery products. INFOStorage VP for enterprise solutions Anthony M. Agustin Jr. said quick recovery for UltraBac users meant data in an equipped computer and/or server could be recovered in “under five minutes.” Riza T. Olchondra
