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Attaching well-known name to a project improves building’s appeal

/ 05:41 AM March 09, 2013

PROSCENIUM master bedroom

High-end real estate is truly on the rise these days. It seems the current strategy is to attach a well-known name to a project, thus improving the building’s appeal.

A great example is Rockwell Land’s greatest original, the Proscenium. Masterfully designed by international design icon, star-architect Carlos Ott, the Proscenium will add 3.6 hectares to the prime community of the Rockwell Center in Makati. The entire complex will be composed of three towers. The first two have already been launched—the Kirov and the Sakura. The third will be called Lincoln.

With Lincoln, Rockwell has inscribed for itself a new place in luxury residential development, creating a remarkable fusion of function and distinctive design. This tower presents a wide array of unit cuts, giving Rockwell’s exclusive clientele their choice of first-class living spaces.


Remarkable selection

At Lincoln, the Proscenium offers a remarkable selection of studio units that boast of space nearly as large as typical one-bedroom apartments in other developments. Discerning buyers also have a choice of one-bedroom and two-bedroom units in this exceptional residence.

BISAZZA, the international specialist in glass mosaic production is now in the country.

Investors seeking to discover a new gem in the local property scene will find that units in Lincoln will be yet another premium investment, with the Rockwell signature of quality, expert planning and innovative architecture enduring in every tower in the Proscenium.

The plans for the Proscenium complex are grand. A sweeping entrance welcomes residents, with cascading waterfalls gracing the lobby drop-off. The amenities are all top-of-the-line, from CCTV systems to every luxury add-on one can think of. There is a spacious swimming pool and a grand lawn, children’s pool, gym and spa spread over the Proscenium amenities deck, an irresistible invitation for residents to enjoy the luxury of time.

The most sensational feature is a 600-seater performance hall that will be the home of world-class cultural performances. Bringing art even closer to its residents, the Proscenium will house the Lopez Museum, featuring the family’s impressive collection of Philippine works of art. Completing the exquisite lifestyle in the Proscenium is a retail row lined with unique luxury brands and fine-dining restaurants, adding elements of gourmet and style to the already prestigious address. For inquiries, there is a Sales Lounge at the South Court of the Power Plant Mall.


High end implies premium in everything about a real estate development. One premium touch that always adds to the ambience is a mosaic for a wall or floor finish.


Grand showroom opening


Bisazza, the international specialist in glass mosaic production and one of the most distinguished luxury brands in the design sector for interior and outdoor, is now in the country, distributed by iMaverick International Corp. With the opening of its local office, clients like architects and designers will be able to explore and choose from its many timeless designs.

Bisazza’s grand showroom opening will be held on March 14 at the new Bisazza Mosaico showroom at Unit 6, G/F, One McKinley Place in Bonifacio Global City. Italian Ambassador Massimo Roscign and Bisazza’s Asia-Pacific sales director, Luca Buschini, will formally open the showroom.

Buschini will share his global expertise and knowledge on the latest trends and developments in the glass mosaic industry. On the side, the Bisazza collection for 2013 will also be launched. This includes all new products of Bisazza that are to be displayed either in panel or chrome board in the showroom. Rafael Calero, managing director of Kitchen Studio, will also be at the launch, sharing the latest on kitchen trends and design surprises.

Having a Bisazza mosaic in a development brings a lot of prestige to the project. Among the many local clients are Resorts World Manila, Oakwood Premier Joy Nostalg, Thunderbird Resort, Solaire Casino, Waterfront Cebu and Marco Polo Hotel Davao. Bisazza products are also found in a number of residential homes. For more information, e-mail

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TAGS: Carlos Ott, property, proscenium, Rockwell, Rockwell Center, Rockwell Land
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