Latest Stories

Japanese food chain eyes 50 outlets in PH


JAPANESE quick service restaurant Yoshinoya is beefing up its store network by about five times in the next three years.

Yoshinoya Century Pacific Inc. (YCPI), the retail arm of the Po family’s Century Pacific Group, is the exclusive Philippine franchise holder of the Yoshinoya brand.

There are at present seven Yoshinoya stores in the Philippines. The target is to open three or four more stores this year and to have at least 50 stores nationwide by 2016, YCPI president Timothy James G. Yang told reporters on the sidelines of the company’s gyudon eating contest finals over the weekend.

Gyudon is a beef-and-rice dish served in a bowl.

Yoshinoya, which specializes in gyudon, may open another branch in Makati (aside from the Glorietta branch), Quezon City and Alabang, Yang said.

Store expansion is set to accelerate between 2014 and 2016. “Each year, we plan to open more stores than the previous year,” he said.

All of YCPI’s stores are in Metro Manila but the company is considering opening in other urban centers, Yang said.

Most of the future branch openings will be in malls, as with present stores in SM North Edsa, SM Megamall, SM Mall of Asia, Robinson’s Galleria, the newly opened Glorietta branch, SM Manila and SM Pampanga.

With busier work-life schedules and growing incomes amid the growth of the domestic economy, more Filipinos are eating out.

YCPI tries to make its meals more budget-friendly yet appetizing to keep customers loyal and happy, Yang said.

Yoshinoya was born in 1899 in Nihonbashi, a fish market in Tokyo. It is now one of the biggest quick service food chains in Japan and has more than 1,200 outlets worldwide.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , food chain , gyudon , Japan , yoshinoya

  • 1voxPopuli

    beef bowl + pink ginger !!!

  • superpilipinas

    Yes. I like Yoshinoya. I miss it.

    I hope in the Philippines, they sell cheaper so most people can enjoy their food. 

  • intsikbeho

    d ba bumagsak na ito dati. coming back for what? d naman ito tulad ng racks na bumagsak dati dahil lang sa mismanagement na ngayon na dumarami na ulit, sadyang masarap sa racks at maayos un menu and restaurants nila. yun yoshinoya naman nun una ok talaga anrami ng beef pati na ng rice at mabilis pa mag deliver, eh nun huling kumain ako ng yoshinoya parang nanloloko nalang ng tao

  • redkinoko

    I love Yoshinoya. The problem with them though is the size of their serving. Their “large” beef bowl looks like a snack sized bowl and half the time their chicken bowl barely has any chicken in it. I don’t think it’s the price of ingredients either. It’s not like they’re serving premium beef cuts. It’s bacon beef.  And in an age where Filipinos are more price conscious than ever, I dont see how 50 branches can thrive. 

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Camilla’s brother dies of NYC head injury
  • Nepal officials go to Everest to try to end crisis
  • Escudero ready to defend self should name appear in Napoles’ list
  • Obama calls for peaceful end to island dispute
  • Russia not abiding by agreement on Ukraine—Obama
  • Sports

  • Promoters Dela Hoya, Arum in talks for Pacquiao-Alvarez—report
  • Benzema guides Madrid to 1-0 win over Bayern
  • Suns’ Goran Dragic win NBA’s Most Improved Player award
  • Heat go up 2-0, hold off Bobcats 101-97
  • Ronaldo shakes off injury fears to play Bayern
  • Lifestyle

  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • The best flavors of summer in one bite, and more
  • Homemade yogurt, bread blended with pizza, even ramen
  • Entertainment

  • Has Ai Ai fallen deeply with ‘sireno?’
  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Return of ‘Ibong Adarna’
  • Practical Phytos plans his future
  • Business

  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Cost-recovery provisions for affected gencos urged
  • This time, BIR goes after florists
  • Technology

  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • PH-HK relations repaired, but families of victims still being courted
  • Filipinos in Middle East urged to get clearance before returning
  • PH seeks ‘clearer assurance’ from US
  • China and rivals sign naval pact to ease maritime tensions
  • What Went Before: Manila bus hostage crisis
  • Marketplace