ABS-CBN, GMA 7 claim ratings lead

A+
A
A-

MANILA, Philippines—The country’s top television firms continued to butt heads in the nationwide ratings race ahead of the 2013 mid-term polls, which is seen to result in a windfall for the broadcast industry given the expected surge in political ad spending.

Lopez-led ABS-CBN Corp. said it was “unbeatable” in primetime ratings across the country, including rural areas, as it posted an average audience share of 48 percent, ahead of rival GMA Network’s 28 percent. This was based on research firm Kantar Media’s survey covering June to December.

For December alone, ABS-CBN topped all TV stations in national daytime with an audience share of 40 percent, or higher by eight points than GMA’s 32 percent, according to Kantar’s survey.

ABS-CBN’s primetime lineup also posted an audience share of 44 percent for the month, compared to GMA’s 30 percent.

Sixteen out of the 20 most watched programs nationwide in June to December 2012 in urban and rural homes were produced by ABS-CBN, Kantar’s data showed.

In the meantime, GMA, citing data from research firm AGB Nielsen, said 34.4 percent of households were tuned in to the “Kapuso” network in January-to-December total day ratings, ahead of ABS-CBN’s 31.5 percent.

“GMA’s lead in overall nationwide ratings was driven mainly by its strong ratings performance in the afternoon block, where it led competition by significant margins,” the company said as it took advantage of ABS-CBN’s weak-spot noontime block.

In Urban Luzon, GMA was ahead of rival stations with a 38.2-percent average total day household audience share. ABS-CBN scored with 27.4 percent of households.

GMA also ended the year strongly in its bailiwick, Mega Manila, with an average total day household audience share of 39.2 percent, higher than ABS-CBN’s 25.8 percent and TV5’s 15.2 percent.

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • johnllander

    Parehas tabloid lalo na abs-cbn!

    Parehas bad influence sa mga kabataan!

  • http://twitter.com/one_allen ALLen

    Why is it that all public buses are tuned to GMA7?

  • rodben

    Both of them has their own Agency conducting surveys.

  • Sugbuanon86

    Bino-bobo ng ABS-CBN at GMA ang taong bayan sa kanilang mga telenobela.

    Pag bobo ang taong bayan, ang daling ma-uto.

    Ganon nagoyo ni PNOY ang taong bayan sa kanyang Tuwid na Daan.

  • http://www.facebook.com/herbert.curia Herbert Curia

    GANUN!!! IN MY OPINION AND CONSTRUCTIVE CRITICISMS PAREHO LANG SILANG SCAMS SA MGA SHOW NILA AT HINDI DAPAT PINAPANUOD NG TAO NG YUNG MGA SCAMS NILA NG HINDI MABULID MGA TAO SA MGA MALING PALABAS NILA!!!! BAGONG TAON NA HAVE A NICE PROGRAM AND SHOW TO PEOPLE AT NG DUMUGIN KAYO PANUORIN, HINDI LANG BASTA PAGBIBIGAY NG EDUKASYON, ENTERTAINMENTS AT BALITA KUNDI MATINO AT MABUTE AT RELIABLE AT NAKAKABUTE ANG PALABAS NYO O NAKAKADEVELOP NG LIPUNAN…….

    KUNG ANO ANO SCAMS NYO PARA LANG PANUORIN KAYO….CHANGE NAMAN KAYO NG ISTILO NYO YUNG HINDI KAYO NANGAABUSO NG TAO O NANINIRA AT SCAMS NG TAO PARA LANG PANUORIN……….

    HAVE A NICE SHOW PARA YUNG ADVERTISERS NYO SAPAT ANG BINABAYAD SA ADVERTISEMENTS AT HINDI SILA MAGAYA SA INYO SCAMMERS DIN…PARA SAAN PA BA RATINGS NYO….AT SAKA YUNG MGA UMUUPA NG SLOT NYO HIGPITAN NYO NG RULES NG HINDI SCAMMERS AT HINDI BASTA KUMITA SA KANILA….
     
    YUNG MTRCB NATIN BE FAIR AND JUST SA ATING TV MEDIA LIMIIN KUNG NAKAKABUTE O HINDI AT IDEVELOP SILA…….PATI ADVERTISEMENTS AY LIMIIN DIN KUNG NAKAKAABUSO O HINDI….

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94

editors' picks

advertisement
advertisement