Quantcast
Latest Stories

San Miguel’s 2012 CSR spending hits P1B

By

Diversified conglomerate San Miguel Corp., which became one of the largest corporate donors in the country’s history this year, has reiterated its thrust of engaging stakeholders through corporate social responsibility programs.

According to the company, its various operating units had spent P830 million for various CSR activities in 2012, including a massive grant made by the group to build houses for victims of Typhoon Sendong in Mindanao earlier this year.

Including the funding for ongoing relief efforts for Typhoon Pablo victims (and the personal donations made by SMC president Ramon Ang), the group’s total CSR outlay for the fiscal year is expected to hit P1 billion.

The CSR spending of San Miguel— the country’s largest business group by market capitalization—signals a new chapter in the firm’s way of doing business.

While it has had CSR programs under its San Miguel Foundation Inc. unit, it has long been overshadowed by other conglomerates which have had higher visibility programs and charitable work.

This situation is changing, Ang said during an interview.

“We are growing at a more rapid pace nowadays,” he said, explaining the rationale for the company’s shift in stance. “In all our business segments, our returns are very good. So it’s only right that we also give back to society. Much more, if possible.”

This change started manifesting itself in early 2012 after San Miguel announced a P555-million donation to build 5,000 permanent homes for typhoon victims in Cagayan de Oro, Iligan City and various municipalities in Negros Oriental.

The grant—the single biggest donation in local corporate history—is being managed by Gawad Kalinga and Habitat for Humanity, which are experts in the field of low cost housing.

But Ang says the conglomerate’s generosity isn’t a new phenomenon.

“You’d be surprised. San Miguel has long been involved in CSR projects,” he said. “We’ve had very generous outreach programs for the stakeholders in many areas. But we’ve preferred to stay quiet about it.”

In fact, San Miguel’s beer business has been helping the City of Valenzuela rebuild since the 2009 onslaught of Tropical Storm Ondoy. It has been helping build “Disiplina Villages” in high risk areas in the city and has also funded a three-year housing program that has so far completed 192 units, with another 108 houses to be completed before the program’s 2013 target date.

The San Miguel chief acknowledged, however, that the conglomerate’s rapid growth in recent years required a review of its approach to charitable work.

“The nature of our business is changing, we also have to change the way we do CSR,” Ang said. “We want the public to know that San Miguel is fully engaged as a partner in the communities we work in.”

Company documents showed that the largest CSR investors within the group were San Miguel Global Power Holdings, San Miguel Brewery and Petron Corp. Apart from housing programs, the fields that receive the largest donations are education, environmental stewardship and disaster management.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , CSR , Donations , San Miguel Corp. , Typhoon Pablo



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • Camilla’s brother dies of NYC head injury
  • Nepal officials go to Everest to try to end crisis
  • Escudero ready to defend self should name appear in Napoles’ list
  • Obama calls for peaceful end to island dispute
  • Russia not abiding by agreement on Ukraine—Obama
  • Sports

  • Promoters Dela Hoya, Arum in talks for Pacquiao-Alvarez—report
  • Benzema guides Madrid to 1-0 win over Bayern
  • Suns’ Goran Dragic win NBA’s Most Improved Player award
  • Heat go up 2-0, hold off Bobcats 101-97
  • Ronaldo shakes off injury fears to play Bayern
  • Lifestyle

  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • The best flavors of summer in one bite, and more
  • Homemade yogurt, bread blended with pizza, even ramen
  • Entertainment

  • Has Ai Ai fallen deeply with ‘sireno?’
  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Return of ‘Ibong Adarna’
  • Practical Phytos plans his future
  • Business

  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Cost-recovery provisions for affected gencos urged
  • This time, BIR goes after florists
  • Technology

  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • PH-HK relations repaired, but families of victims still being courted
  • Filipinos in Middle East urged to get clearance before returning
  • PH seeks ‘clearer assurance’ from US
  • China and rivals sign naval pact to ease maritime tensions
  • What Went Before: Manila bus hostage crisis
  • Marketplace