Marketing

Headlines

Country branding body formed to promote Philippines

September 26, 2011 BY:  Abigail L. Ho
latest stories

In ‘Chickenjoy’ lies a strategic tourism thrust

September 26, 2011 BY:  Winston A. Marbella
Headlines

What happened to favorite brands–Part 3

September 23, 2011 BY:  Roger Pe
Columnists

‘Why should marketing be accountable for profit?’

September 15, 2011 BY:  Dr. Ned Roberto & Ardy Roberto
Motoring

Reinventing the staid Volvo

September 13, 2011 BY:  Chupsie Medina
Columnists

Can our brand value positioning protect us from price competition?

September 09, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columns

BIZ BUZZ: Dramatic exit

September 06, 2011 BY:  the staff
Headlines

What happened to some favorite brands?

September 02, 2011 BY:  Roger Pe
Headlines

Marketing stunts

September 02, 2011 BY:  Ma. Esther Salcedo - Posadas
Columnists

‘Why is segmenting by socio-demographics wrong?’

August 25, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
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