Marketing

Columnists

Branding the Philippines for the Asean integration

October 22, 2012 BY:  Junie del Mundo
Columnists

‘Which is better? Customer acquisition or customer retention?’

October 12, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Can learning competitor pricing do what an expensive price sensitivity testing does?’

October 05, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why do a concept test when you already have a product prototype?’

September 28, 2012 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Why and how to set up a do-it-yourself (DIY) market research’

September 21, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How do we get good but cheap market research?’

September 14, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Does our advertising need to be always credible?’

September 07, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Headlines

Celebrities: Their fees, pluses and minuses of using them

September 07, 2012 BY:  Roger Pe
Columnists

‘Who do we FGD? Random, representative sample of consumers?’

August 31, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How do we know if our brand really has market leadership?’

August 17, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
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