Marketing

Columnists

Experiential positioning

March 21, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What’s the truth about the profitability of customer retention?’

March 15, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How should we in Sales segment our market?’

March 07, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
latest stories

For marketers, good things come to those who play

March 04, 2013 BY:  Vanessa B. Hidalgo
latest stories

Stress, privacy issues define consumer trends in ’13

February 25, 2013 BY:  Vanessa B. Hidalgo
Columnists

‘Why are fast food companies like Jollibee into many other businesses?’

February 22, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why are banks expanding into real estate and shopping mall businesses?’

February 15, 2013 BY:  Ardy Roberto, Ned Roberto
Headlines

Vision drives brands’ longevity; sales determine commodity’s life span

February 15, 2013 BY:  Karen V. de Asis
Columnists

‘Only one way to product-innovate via deconstruction?’

January 24, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How can social marketing help the government?’

January 10, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
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