Marketing

Columnists

‘How do we get good but cheap market research?’

September 14, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Does our advertising need to be always credible?’

September 07, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Headlines

Celebrities: Their fees, pluses and minuses of using them

September 07, 2012 BY:  Roger Pe
Columnists

‘Who do we FGD? Random, representative sample of consumers?’

August 31, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How do we know if our brand really has market leadership?’

August 17, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Editors' Picks

In digital age, branding becomes indispensable

August 09, 2012 BY:  Karen V. de Asis
Columnists

Bringing in the marketing orientation to our sales-driven company

August 09, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Marketing our candy and snack on nutrition, a sure winner?’

July 27, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

Is it true that TV is still the most engaging medium?

July 20, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Headlines

Believing in Brand Philippines

July 16, 2012 BY:  Junie del Mundo
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