Marketing

Columnists

Why fuss over such a trivial research matter as research respondent?

May 29, 2015 BY:  Dr. Ned Roberto
latest stories

Counting marketing successes and still counting

May 23, 2015 BY:  Roger Pe
Columnists

Selling another brand to an already happy customer

May 15, 2015 BY:  Dr. Ned Roberto
Columnists

Competing with a brand consumers have gotten used to

May 01, 2015 BY:  Dr. Ned Roberto
Headlines

Marketing political campaigns

April 17, 2015 BY:  Josiah Go
Columnists

How can social marketing help control the alarming spread of HIV/AIDS?

April 17, 2015 BY:  Dr. Ned Roberto
Headlines

Sumilon, Cebu: How to ‘sell’ a tourist island

April 12, 2015 BY:  Amadís Ma. Guerrero
Columnists

Market management vs product management

April 10, 2015 BY:  Dr. Ned Roberto
Editors' Picks

Ballet Manila finds ways to land on its feet

March 29, 2015 BY:  Amadís Ma. Guerrero
Headlines

Growing a staple product category business

March 28, 2015 BY:  Dr. Ned Roberto
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