Marketing

Columnists

Market research: Quantitative or qualitative?

November 14, 2014 BY:  Dr. Ned Roberto
Uncategorized

What’s new in shopper experience research? (Part 3)

November 07, 2014 BY:  Dr. Ned Roberto
Columnists

Marketing Aquino’s successor

October 17, 2014 BY:  Dr. Ned Roberto
latest stories

The next wave of marketing

October 17, 2014 BY:  Josiah Go
Columnists

Integrated Marketing Communication and Binay for President

September 26, 2014 BY:  Dr. Ned Roberto
Headlines

Branding should ‘pull,’ not ‘push’

August 24, 2014 BY:  Dante M. Velasco
Columnists

Shouldn’t cost determine price?

August 22, 2014 BY:  Dr. Ned Roberto
Headlines

New marketing truths challenge old strategies

August 01, 2014 BY:  Josiah Go
Headlines

Revamped PH burger chain takes on crowded marketplace

August 01, 2014 BY:  Vanessa B. Hidalgo
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