brand

Headlines

Vision drives brands’ longevity; sales determine commodity’s life span

February 15, 2013 BY:  Karen V. de Asis
Editors' Picks

Filipino consumers more brand loyal than global peers, Nielsen study finds

January 26, 2013 BY:  Daxim L. Lucas
Columnists

Like a diamond, can a brand last forever?

December 14, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How can a local brand become a global brand like Jollibee?’

November 09, 2012 BY:  Ardy Roberto, Ned Roberto
Columnists

Collaborating for competitive commerce

November 05, 2012 BY:  Mario Antonio G. Lopez
Featured Gallery

Grounding takes gloss off Qantas brand

October 30, 2011 BY:  Neil Sands
Inquirer Features

Why not build a Philippine brand of coconut water

October 07, 2011 BY:  Willy E. Arcilla
latest stories

Use of Lamborghini brand in Tattoo logo legal, says Globe

August 25, 2011 BY:  Paolo G. Montecillo
Featured Gallery

Living your brand

August 05, 2011 BY:  Isabel Berenguer Asuncion
Headlines

‘Eat Bulaga’ brand seeks protection

June 15, 2011 BY:  Abigail L. Ho
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