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brand equity

Columnists

No brand may be a diamond, but what about Crayola?

January 29, 2015 BY: Dr. Ned Roberto

Columnists

Damaged brand positioning

November 28, 2014 BY: Dr. Ned Roberto

Columnists

What’s pricing rule in premium price segment?

July 04, 2014 BY: Dr. Ned Roberto

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SM Development Corporation celebrates 20th anniversary

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brand equity

No brand may be a diamond, but what about Crayola?

Damaged brand positioning

What’s pricing rule in premium price segment?

TRENDING

Gokongweis ready to compete with Dali grocery chain

BIZ BUZZ: Samsung bets big on the Philippines

BancNet glitch affects GCash fund transfers; refunds vowed in 24-48 hours

DTI warns of counterfeit Highlands corned beef

Cratering peso sinks to record-low 59 to a dollar

SM Development Corporation celebrates 20th anniversary

Firms a la digital banks need proper license soon

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