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brand equity

Columnists

No brand may be a diamond, but what about Crayola?

January 29, 2015 BY: Dr. Ned Roberto

Columnists

Damaged brand positioning

November 28, 2014 BY: Dr. Ned Roberto

Columnists

What’s pricing rule in premium price segment?

July 04, 2014 BY: Dr. Ned Roberto

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brand equity

No brand may be a diamond, but what about Crayola?

Damaged brand positioning

What’s pricing rule in premium price segment?

TRENDING

Chavit Singson launches own digital bank, eyes 20M users

Fuel price hike up to P1.45/L greets motorists on Christmas week

BIZ BUZZ: RE leader

BSP to release less than 100M pieces each of new notes

NNIC, JoyRide launch Super Taxi Airport Edition at Naia Terminal 3

Personal finance lessons from Warren Buffett’s latest letter

'Finally, we made it!': Ho Chi Minh City celebrates first metro

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