MARKETING RX Archives | Page 13 of 21 | Inquirer Business

Columnists

‘Why and why not target the resisting market segment’

April 11, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘What’s the best market segment targeting to do?’

April 04, 2013 BY:  Dr. Ardy Roberto, Dr. Ned Roberto
Columnists

Experiential positioning

March 21, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What’s the truth about the profitability of customer retention?’

March 15, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How should we in Sales segment our market?’

March 07, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What’s the truth about the profitability of customer retention?’

February 28, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Why are fast food companies like Jollibee into many other businesses?’

February 22, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why are banks expanding into real estate and shopping mall businesses?’

February 15, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Why do some succeed but many fail in marketing bank services and life insurance?’

February 08, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘How to product innovate via deconstruction in an established product category’

January 31, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
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