Ned Roberto Archives | Inquirer Business

Columns

Why is the UAI no longer able to help in brand positioning?

February 06, 2015 BY:  Ned Roberto
Columnists

Shouldn’t our board consider our own sales forecast?

June 28, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

We make mega-retailers rich, so how about them making us rich, too?

June 20, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Why and why not target the resisting market segment’

April 11, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘What’s the truth about the profitability of customer retention?’

February 28, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Why are banks expanding into real estate and shopping mall businesses?’

February 15, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Why do some succeed but many fail in marketing bank services and life insurance?’

February 08, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘How CDO came up with San Marino Corned Tuna’

January 17, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘How much more to price our superior brand versus competition?’

December 27, 2012 BY:  Ardy Roberto, Ned Roberto
Columnists

For McDonald’s, it is more than just the food it offers

December 07, 2012 BY:  Ardy Roberto, Ned Roberto
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