Dr. Ned Roberto Archives | Page 14 of 19 | Inquirer Business

Columnists

‘How come McDonald’s never beat Jollibee as market leader?’

November 16, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How should we respond to the growth of private label brands?’

November 01, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Product development: innovate or Kaizen?’

October 18, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Which is better? Customer acquisition or customer retention?’

October 12, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Can learning competitor pricing do what an expensive price sensitivity testing does?’

October 05, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why and how to set up a do-it-yourself (DIY) market research’

September 21, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How do we get good but cheap market research?’

September 14, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Does our advertising need to be always credible?’

September 07, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Who do we FGD? Random, representative sample of consumers?’

August 31, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Who do we talk to for finding out non-user usage motivation?’

August 23, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
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