Dr. Ned Roberto Archives | Page 12 of 19 | Inquirer Business

Columnists

How do we get our VP Marketing to use market research?

July 11, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

For marketing practitioners, what good is an MBA?

July 05, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How about a law on ‘Truth in Advertising’?’

June 06, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why are we getting more and more cynical about marketing, especially advertising?’

May 24, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What about lapsed user segments for business growing?’

May 16, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Non-user segments as source of far-out revenue growth?’

May 09, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What can we do against low-cost, good-quality China products?’

May 02, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How do we make marketing accountable?’

April 19, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What’s the best market segment targeting to do?’

April 04, 2013 BY:  Dr. Ardy Roberto, Dr. Ned Roberto
Columnists

Experiential positioning

March 21, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
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