Ardy Roberto Archives | Page 6 of 13 | Inquirer Business

Columnists

‘What’s in the consumer coping survey that’s not in our UAI?’

January 03, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How much more to price our superior brand versus competition?’

December 27, 2012 BY:  Ardy Roberto, Ned Roberto
Columnists

Can we apply social marketing in our business?

December 21, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

Like a diamond, can a brand last forever?

December 14, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

For McDonald’s, it is more than just the food it offers

December 07, 2012 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Should we enter Indonesia and Vietnam with our local OTC brand like Unilab did?’

November 23, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How come McDonald’s never beat Jollibee as market leader?’

November 16, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How can a local brand become a global brand like Jollibee?’

November 09, 2012 BY:  Ardy Roberto, Ned Roberto
Columnists

‘How should we respond to the growth of private label brands?’

November 01, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Product development: innovate or Kaizen?’

October 18, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
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