Ardy Roberto Archives | Page 4 of 13 | Inquirer Business

Columnists

Shouldn’t our board consider our own sales forecast?

June 28, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

We make mega-retailers rich, so how about them making us rich, too?

June 20, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

‘How about a law on ‘Truth in Advertising’?’

June 06, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why are we getting more and more cynical about marketing, especially advertising?’

May 24, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What about lapsed user segments for business growing?’

May 16, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Non-user segments as source of far-out revenue growth?’

May 09, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What can we do against low-cost, good-quality China products?’

May 02, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How do we make marketing accountable?’

April 19, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why and why not target the resisting market segment’

April 11, 2013 BY:  Ardy Roberto, Ned Roberto
Columnists

Experiential positioning

March 21, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
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