GMA comes out ahead in ratings game

MANILA, Philippines—GMA Network Inc. came out ahead in the nationwide TV ratings from January to October of 2012, the most recent report by AGB Nielsen showed.

In a statement Tuesday, the company said Nielsen’s TV Audience Measurement report from the start of the year to the end of last month showed that GMA had an average total day household audience share of 34.8 percent in National Urban Philippines (NUTAM) ratings.

This was ahead of ABS-CBN’s 31.4 percent and TV5’s 14.9 percent.

In the 10-month period, GMA also emerged as the free-to-air channel of choice among viewers in Urban Luzon and Mega Manila, which represented 77 percent and 59.5 percent, respectively, of total urban TV households in the country.

Leading across all “day parts” in Urban Luzon, GMA scored a 38.6 percent total-day average audience share in the area, way ahead of ABS-CBN’s 27.3 percent by 11.3 percentage points and of TV5’s 14.4 percent by 24.2 percentage points.

Similarly, in its bailiwick Mega Manila, “GMA remained ahead of competition in all day parts” with an audience share of 39.6 percent, higher than ABS-CBN’s 25.7 percent, and TV5’s 15 percent.

In the month of October, GMA dominated the list of top-rating programs nationwide, with the network occupying 17 out of the 30 slots.

“GMA also had more TV programs in the lists in Urban Luzon and Mega Manila with 20 and 21 entries in each one, respectively,” GMA said.

GMA subscribes to Nielsen TV Audience Measurement along with 22 other paying subscribers, including another local major television network (TV5), Faulkner Media, CBN Asia, 15 advertising agencies, and 4 regional clients.

In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes.

Nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.—Paolo G. Montecillo