Ayala Land Estates in Pampanga and Tarlac bolster growth in Central Luzon

Central Luzon’s real estate market brims with opportunity for buyers and investors.

That was affirmed in during Ayala Land Estates’ “Elevate to Dominate” Property Showcase featuring Alviera and Cresendo Estates, located in Porac, Pampanga and Tarlac City, respectively.  The event gathered real estate professionals at Alviera Country Club, Central Luzon’s premier lifestyle destination, inside Alviera Estate.

Indicators point to upcoming growth for Central Luzon, said Joey Roi Bondoc, director and head of research at Colliers Philippines, before an audience of real estate brokers, thought leaders and industry experts.

Bondoc, in an in-depth analysis of Central Luzon’s real estate landscape, cited three key factors driving up investment and fueling progress in the region that encompasses Pampanga, Tarlac and five other provinces: GDP growth, overseas remittances and infrastructure.

He emphasized the 6.1-percent GDP growth and the increasing remittances from overseas Filipino workers. He then noted the big-ticket government projects in Central Luzon, including segments of the North-South Commuter Railway, NLEX-SLEX Connector, the Clark International Airport expansion and New Clark City – all expected to improve accessibility and spur business activity.

Enriching Estates

Ready to give buyers and investors rewarding lifestyles and investment opportunities in Central Luzon, Ayala Land Estates offers Alviera in Porac, Pampanga, and Cresendo in Tarlac City.

Established in 2014 under a joint venture between Ayala Land and Leonia Land, Alviera is a pioneering 1,800-ha integrated mixed-use estate that offers commercial and industrial spaces, residential areas and recreational activities. The vast property takes on sustainability and smart urban development, with help from world-renowned architectural firm Henning Larsen as it launches the CBD masterplan /in preparation for the CBD masterplan. 

Cresendo, meanwhile, is a 290-ha mixed-use estate. Launched in 2019, it is just 15 minutes from New Clark City and will be even more accessible to many with the inauguration of the first phase of the Luisita Access Road expansion. Cresendo offers commercial and industrial spaces, the first ever Shophouses built, supermarket, school and fast food chain and soon there will be specialty stores, and fitness center. Soon there will be residential areas for families desiring a blissful life amid nature, and headquarters for businesses in non-polluting industries.

Strong Sales Take-Up

Alviera is now a regional growth hub, declared Rica Balbido, estate development head for Central Luzon.

The industrial park is already sold out, while commercial lots are available at the A-block district as land development reaches its completion. Alviera East Commercial Development is now finished with 2 prime lots remaining, as it links to residential communities and industrial parks.

Cresendo’s project development manager, Clarence Carcellar, also shared that the development’s commercial district was enjoying brisk sales, the first two phases now sold out. The recently launched Downtown Phase 3 will introduce a mix of shophouses, commercial lots and mixed-use spaces. The Cresendo Industrial Park, launched in 2019, currently enjoys 95-percent occupancy.

New Opportunities

Alviera Town Square will soon become a key lifestyle and business hub. The first commercial buildings in Alviera CBD will be turned over by 2025. In the same year, the state-of-the-art design by Lor Calma and partners, Miriam College Alviera will offer grade school, highschool, undergraduate and graduate degree programs, international stream programs, and tech vocational programs.

Finally, the research facility, recreational and lifestyle offerings will soon include the much-anticipated La Salle Botanical Garden designed by the world renowned master planner Grossmax Landscape Architects.

Don Bosco Technical Vocational Education and Training Center is set to open its first building by 2025, reinforcing Cresendo’s goal to be a hub for enterprise, education, environment and enrichment.

The brands at the Cresendo Shophouse will soon open with convenience stores, specialty stores and fitness center, providing more product choices, and more exciting dining and retail experiences.

Immense Potential

In her remarks during the “Elevate to Dominate” event, Jennylle S. Tupaz, Senior Estate Development Head for Central Luzon and VisMin at Ayala Land Estates, underscored the immense growth potential of the region.

Enticing buyers and investors to embrace that potential, Deo Ignacio, Broker Head at Ayala Land Estates, unveiled exclusive incentives and perks.

With Alviera and Cresendo taking their place as premier growth centers, Ayala Land proves its dedication to its vision of delivering sustainable, world-class developments that redefine the real estate landscape in Pampanga, Tarlac and beyond.

For inquiries, e-mail invest@ayalaland.com.ph. Get updates at AlvieraPh and CresendoPH on Facebook and Instagram.

ADVT.

This article is brought to you by Ayala Land.