China’s travel spending during Lunar New Year holidays surged

Travelers walk with their luggage outside the Beijing railway station during the Spring Festival travel rush following the eight-day Lunar New Year holiday, in Beijing, China Feb 18, 2024. REUTERS/Florence Lo

BEIJING  -Tourism revenues in China during the Lunar New Year holidays that ended on Saturday surged by 47.3 percent year-on-year and surpassed 2019 levels, thanks to a domestic travel boom amid a longer-than-usual break, official data showed on Sunday.

The data may offer temporary relief to policymakers as the world’s second-largest economy has been facing deflationary risks amid weak consumer demand, but the sustainability of the tourism boost is uncertain and the tourism revenue per trip remained below the pre-pandemic level.

During the holiday, known as the world’s largest annual migration, tourist attractions across the country witnessed massive crowds.

Domestic tourism spending jumped by 47.3 percent to 632.7 billion yuan ($87.96 billion) from the same holiday period in 2023, according to the data by the Ministry of Culture and Tourism.

Domestic travel boom

The number of domestic trips made during this year’s holiday grew by 34.3 percent from a year ago, totaling 474 million.

Compared to the 2019 Lunar New Year holiday before the COVID pandemic struck the country, domestic tourism spending rose 7.7 percent and domestic trips increased 19 percent, according to the ministry’s data.

But the holiday in 2024 lasted for eight days, one day more than the Lunar New year break in 2019.

The ministry did not give a breakdown of the tourism spending per trip, but according to Reuters calculations based on the ministry data, average spending per trip during the holiday this year reached 1,335 yuan, down 9.5 percent from 1,475 yuan per trip in 2019.

Analysts at Goldman Sachs said in a note on Sunday that domestic tourism data during the Lunar New Year holiday improved from the New Year’s holiday earlier this year and the National Day Golden Week last October, but tourism revenue per head softened and remained below the pre-pandemic level.

This suggests “consumption downgrading is still widely seen,” they said.

The holiday, also called the Spring Festival, is traditionally the time hundreds of millions of people return to their hometowns by air, train or road to reunite with family members.

International travels 90% of 2019 levels

For international travels, China witnessed around 13.52 million inbound and outbound trips during the holiday, growing by 2.8 times from the same holiday period last year, according to the National Immigration Administration.

The total entry-exit trips during the holiday returned to 90 percent of the 2019 levels, according to the administration.

As film watching becomes one of the most popular entertainment activities during the holiday, the country’s box office revenue exceeded 8 billion yuan ($1.11 billion) over the eight days, according to the China Film Administration, marking a new record high.

The economy has been grappling with multiple challenges including a property downturn and sluggish demand since last year, forcing policymakers to cut interest rates to spur growth even as many developed economies were focused on taming stubbornly high inflation.

As authorities are striking a delicate balancing act to support the economy at a time when signs of deflationary pressures call for more stimulus measures, China’s central bank left a key policy rate unchanged on Sunday when rolling over maturing medium-term loans.

($1 = 7.1929 Chinese yuan renminbi)