Adobo Magazine wins Philippine Quill Awards for second straight year

MANILA, Philippines – The country’s premier publication for the advertising and brand communication industry, adobo magazine, repeats the feat it achieved in 2010 by winning the Award of the Year at the 11th Philippine Quill Award.

Considered the Grand Prix for business communication, the award was presented at the gala held at the Crowne Plaza Galleria Manila in Quezon City on Nov. 28, 2011.

The Philippine Quill Awards is the local edition of the global Quills, given by the International Association of Business Communicators (IABC). The awards fall into 27 categories given out in three divisions: Communication Management, Communication Skills and Communication Creative. This year’s winning entry centered on Publication Design in the Communication Creative category, leveraging on the magazine’s recent redesign.

The Philippine Daily Inquirer was awarded the Grand Prix for Communication Management for the Simultaneous Inquirer Read-Along program for its 25th anniversary, while Insular Life Insurance Company Ltd. won the Communication Skills Grand Prix for its 100th anniversary coffeetable book. Smart Communications brought home the most Quills, with 14 trophies in total.

“Winning the top award last year was such a great honor and this one is even more so,” says adobo magazine’s Publisher and Editor-in-Chief Angel Guerrero. “A small team such as ours is proud to be seen in the same league as the top corporations in terms of communication, which is indeed our lifeblood. We have always wanted to lead on both print and digital by championing creativity and effectiveness. This award validates our purpose and our work.”

Guerrero said, “In a way our win highlights the importance of design in business. It is something the ad industry we serve has long known and we want to be true to that.”

“We share this award with the Russell Vergara’s team at VGrafiks, who have made it possible for us to enter our fifth year with a new look and direction,” says Guerrero.

Through a new grid system and overhauled layout, the magazine updated its look and attracted more advertisers. The changes are by no means complete, as further tweaks will be made in the content and navigation in 2012.

Last year, adobo magazine received the Award of Merit in the Publication category and the Award of Excellence in the Electronic and Digital Communication category, for which it was also awarded the Grand Prix. It also received Merits for Photography and Writing, as well as Excellence in Employee/Member Communication in 2009.

The Grand Prix caps a great year for the magazine, which staged successful events including the adobo Football Cup, adobo Ad of the Year, adobo Run After Dark and most recently, the launch of the adobo CEO Masterclass series

The yearender issue of adobo is now available at magazine outlets nationwide and in Southeast Asia through Basheer Graphic Books. For subscription inquiries or to sign up for adobo’s free email newsblast, email [email protected] or call (63 2 845-0218). Follow adobo magazine on Facebook (Adobo Magazine) or on Twitter (@adobomagazine) for the latest updates. (advt)