Disruptive Marketing Communication Strategy & Customer-Centricity
Disruptive Marketing Communication and Customer Centricity are keys to transform traditional
and ineffective marketing approaches to dynamic, progressive and customer-centric driven programs.
Learn More: Disruptive Marketing Communication and Customer Centricity Seminar 2017
Ed Mapa, Jr.
About the Speaker: Ed Mapa, Jr. is the Founder and CEO of Castle By The River, A Digital Transformation Agency. He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning. He led numerous innovative advertising and digital marketing campaigns and handled the campaigns of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms, amongst others.
Norman Agatep
Norman Agatep – with over 25 years of experience in marketing communications, he has serviced clients across verticals including advertising, corporate communications, public relations, and digital media through his agency network Havas Worldwide and Grupo Agatep.
In today’s highly competitive market, this seminar weeds out weak approaches in understanding customers. It embraces the new normal in understanding customer needs, behaviour and buying preferences in digital-driven world. Campaigns should be strategic and customer-centric to survive volatile market and customers.
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